Jeff Goldberg, Author at Insurance Thought Leadership



Jeff Goldberg

Jeff Goldberg

Jeff Goldberg is an executive vice president of research and consulting at Novarica. His expertise includes data analytics and big data, digital strategy, policy administration, reinsurance management, insurtech and innovation, SaaS and cloud computing, data governance and software engineering best practices such as agile and continuous delivery.

Prior to Novarica, Goldberg served as a senior analyst within Celent’s insurance practice, was the vice president of internet technology for Marsh, was director of web technology for Harleysville Insurance, worked for many years as a software consultant with many leading property/casualty and life/health insurers in a variety of technology areas and worked at Microsoft, contributing to research on XML standards and defining the .Net framework.

Most recently, Goldberg founded and sold a SaaS data analysis company in the health and wellness space.

He has a BSE in computer science from Princeton University and an MFA from the New School in New York.

Recent Articles by Jeff Goldberg

Advice to Early-Stage Startups on Pricing

One of the most stressful topics for insurtech startup vendors is pricing. How should they price their offering? What if they set the price too high and it drives potential customers away? Worse yet, what if they set the price too low and they’re leaving money on the table? Should the startup use transactional pricing […]

How Insurers Are Applying AI

AI is everywhere. Insurers are piloting various AI projects, insurance technology vendors are building it into their solutions, some insurtech startups are all AI-powered and horizontal tech vendors are creating AI platforms that sit underneath it all. Insurers that haven’t experimented with AI yet are benefiting from the technology through third-party relationships, even if they […]

Machine Vision Usage in Insurance

Insurers now have access to an unprecedented quantity of image and video data. Many still manually review these data sources, but this provides limited insight. Carriers are beginning to invest in machine vision technology to process this data, programmatically analyzing risk factors and making sense of these vast image stores. Machine Vision: What Is It? […]

The 3 Pillars of On-Demand Insurance

One of the outcomes of economic and technological changes has been the rise of on-demand insurance products, offered both by insurtech startups and incumbents alike. This includes products with continuous underwriting attributes, microinsurance products and insurance offerings for workers in the gig economy. These offerings aren’t typically grouped together, but they share an on-demand aspect […]

RPA in Insurance: Short-Term Solution

The rise of robotic process automation (RPA) in insurance has coincided with many similar emerging technologies, such as AI and chatbots, but interest in RPA is more about fixing legacy integration issues than embracing forward-looking tech. It serves as a cost-effective, short-term solution for complex infrastructure issues – replacing manual integration points with a scriptable, […]

How to Enhance Customer Service

Many insurers — especially regional players with deep ties to their local community — stress that customer service is a key differentiator for their business. Novarica’s position has always been that customer service and technology are not tangential, but rather they are one and the same: having quick access to agent and policyholder data, quoting […]

3 Phases to Produce Real IoT Value

In May, I wrote about The Three Phases Insurers Need for Real Big Data Value, assessing how insurance companies progress through levels of maturity as they invest in and innovate around big data. It turns out that there’s a similar evolution around how insurers consume and use feeds from the Internet of Things, whether talking […]

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