- On the back end:
- Draw on information in data bases and simply ask the customer to validate that nothing has changed.
- Handle everything electronically ONCE. (And, no, email doesn't qualify!)
- Use publicly available information to fill in the blanks.
- Leverage class and big data to price and only use underwriting to manage exceptions.
- On the customer-facing side:
- Stop sending apps we have to print out, fill in and fax back or, even worse, writable PDFs that don’t save (we have to fill it out over and over until we get it completed on one run through) and then come back and tell us we need to fill out yet another app for another market. It’s like Groundhog's Day, and we don’t have time for it.
- If we DO have to fill something out, let us know what information we will need ahead of time so we can have it ready. Right now, we have to stop and start as we have to go look for stuff — and, frankly, we just don’t have time for it.
- Let us know what the cost is ahead of time. We know you don’t want us to shop our policies — we don’t want to either — so do us a favor and don’t make us. We don’t like being painted into a corner, and we'll continue to look for a partner who respects that.
Distribution Debunked (PART 2)
We claim to be trusted advisers, but our clients don't know what we do or why they're paying us.