Gregory Bailey

Algorithms that govern organic content's performance on social media have shifted to make breaking through more difficult for brands.

Insurance agents and financial advisers who don’t have a strong social media presence could be missing out on a lot of potential business.

The future doesn't have to be uncertain: Micro-targeted, hyper-local mobile and social media advertising at scale is now possible.

Keep in mind the experience you’re delivering, its consistency across channels and the process for renewing policies digitally.

While AI will automate processes, it will enhance—not replace—humans in the marketing and distribution of insurance.

Imagine a world in which bots scan a consumer’s social and digital profile to gather information and find trends and patterns.

A “spray-and-pray” approach — blasting your message out to everyone and hoping it will reach someone likely to respond — no longer cuts it.

There is a difference between incremental innovation and disruptive innovation, and many are confusing the two.