5 Mistakes CFOs Make on Healthcare
CFOs must recognize that healthcare is a capital allocation strategy—it needs the supervision of an executive with P&L responsibility.
CFOs must recognize that healthcare is a capital allocation strategy—it needs the supervision of an executive with P&L responsibility.
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Craig Lack is "the most effective consultant you've never heard of," according to Inc. magazine. He consults nationwide with C-suites and independent healthcare broker consultants to eliminate employee out-of-pocket expenses, predictably lower healthcare claims and drive substantial revenue.
Just 42% of insurers support a seamless user experience. They need to emphasize their omnichannel offerings, like chatbots.
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John Cammarata is the insurance transformation leader at PointSource. As the lead for architecture and development at PointSource, Cammarata is continually identifying ways that technology and digital engagement patterns are the catalysts behind disruption in the insurance industry.
Deal value in the U.S. insurance sector more than tripled to $10 billion in the first half of 2017, compared with $2.9 billion in the first half of 2016.
Highlights of 1H 2017 deal activity
Evolving nature of deals in 1H 2017
There were only three announced deals valued in excess of $1 billion, amounting to a total of $7.8 billion, in the first half of 2017:
Deals that did not meet our S&P screening, but are notable for their scale or intent, include:
Key trends and insights
Sub-sector highlights
See also: Insurance Coverage Porn
Conclusion and outlook
Even though announced deals have been light in the first half of 2017 compared with the second half of 2016, activity should intensify in the remainder of 2017 as insurers focus on cutting costs, achieving scale and enhancing and streamlining or consolidating dated technologies.
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John Marra is a transaction services partner at PwC, dedicated to the insurance industry, with more than 20 years of experience. Marra's focus has included advising both financial and strategic buyers in conjunction with mergers and acquisitions.
Risk management is ever-changing and evolving in K-12 schools. It is vital to stay on top of emerging issues.
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Mark Walls is the vice president, client engagement, at Safety National.
He is also the founder of the Work Comp Analysis Group on LinkedIn, which is the largest discussion community dedicated to workers' compensation issues.
In baseball, an at-bat's success is capped at four runs. In business, "every once in a while you... hit the ball so hard you get 1,000 runs.”
“We have a very distinctive approach that we have been honing and refining and thinking about for 22 years. It’s really just a few principles that we use, as we go about thinking through the different activities we work on.”See also: Time to Rethink Silicon Valley? Those few principles are: 1. Customer obsession This is the fundamental driving force behind Amazon’s business. Instead of, say, a competitor obsession, technology obsession or product obsession model. These other models can work just fine. A competitor obsession can be a very good strategy for some companies: You have to watch your competitors very closely. If they latch onto something that’s working, you duplicate it as quickly as possible. It means you don’t have to be a pioneer, and you don’t have to venture down many blind alleys. But there are disadvantages, and the customer obsession model is the one Bezos believes is right for Amazon, in combination with the following two principles. 2. A willingness, or even an eagerness to invent and pioneer This marries very well with the customer obsession. According to Bezos, customers are always dissatisfied, even when they think they are happy. They actually do want a better way; they just don’t know what that way should be yet. Customer obsession is not just listening to your customers, but it means inventing on their behalf. It’s not their job to invent for themselves, you must be the inventor and the pioneer for them. 3. Long-term oriented Bezos encourages his employees not to think in two- to three-year timeframes, but in five- to seven-year timeframes. People often congratulate Bezos on quarterly results, but for Bezos these results were actually baked in about three years ago. Today, he’s thinking about a quarter that’s going to happen in 2020. Next quarter, for all practical purposes, is probably already done and has been done for a couple of years. But the long-term mentality is not a natural way for humans to think. Bezos believes it’s a discipline that you have to train and build for.
“If you start thinking this way, it changes how you spend your time, how you plan, where you put your energy. Your ability to look around corners improves. Many things just get better.”In conclusion, Amazon is an approach and a collection of principles that they embed into how they think and work. Failure and the importance of experimentation Despite being the world's richest person, and Amazon being wildly successful, what keeps Bezos sharp and focused? It’s the fear of Amazon losing its way in one of the key areas mentioned above. Or that they become overly cautious, or failure-adverse, and therefore become unable to invent and pioneer.
“You cannot invent and pioneer if you cannot accept failure. To invent, you need to experiment. If you know in advance that it’s going to work, it is not an experiment.”Failure and invention are inseparable twins. But it’s embarrassing to fail. If you have a 10% chance of a 100x return, you should take that bet every time, but you will still be wrong nine times out of 10, and you’ll feel bad about every one of those nine failures, even embarrassed. Overcoming this fear is vital, particularly in the technology business. In technology, the outcomes can be very long-tailed, with an asymmetric payoff. This is why you need to do so much experimentation. As an illustration:
“In baseball, everybody knows that if you swing for the fences, you hit more home runs, but you also strike out more. But baseball doesn’t go far enough [as an analogy for technology]. No matter how well you connect with the ball, you can only get four runs. The success is capped at those four runs. But in the technology business, every once in a while you step up to the plate, and you hit the ball so hard you get 1,000 runs.”This asymmetric payoff makes it obvious to experiment more, increasing the chances of that 1,000-run hit. It’s important to make this distinction on failure, though: The right kind of failure is when working on an invention, an experiment that you cannot know the outcome of. The wrong kind of failure is when you have some operational history in the task, where you know what you’re doing, but you just screw it up. This is not a good failure. An example from Bezos:
“We’ve opened 130 fulfillment centers now; we’re on the eighth generation of our fulfillment center technology. So if we opened a new center, and just messed it up, that’s not an experiment, that’s bad execution.”Defining your big ideas Any entrepreneur, organization or governmental institution should identify their big ideas that encapsulate what they’re trying to do. There should only be two or three of these big ideas. The main job of a senior leader is to identify those important ideas, and then to enforce great execution on them throughout the organization. The good news is that the big ideas are usually incredibly easy to identify, and in most cases you’ll already know what they are. For Amazon’s consumer business, the three big ideas are:
“How do we always deliver things a little faster? How do we always reduce our cost structure, so that we can have prices that are a little lower?”See also: The Key to Digital Innovation Success The big ideas are stable. They will most probably be the same in 10 years. Customers will still like low prices and faster delivery. No matter what happens with technology, these things will still remain true.
“When you have your big ideas, you can keep putting energy into them. You spin up flywheels around them, and they’ll still be paying you dividends 10 years from now."Bezos also discusses machine learning, renewable energy and space exploration, but not once in the entire discussion does he mention the word "innovation." A reminder that those who really do innovate don't talk about innovation.

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Are autonomous vehicles inevitable? Probably. Are they imminent? Probably not, at least on a widescale basis.
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William C. Wilson, Jr., CPCU, ARM, AIM, AAM is the founder of Insurance Commentary.com. He retired in December 2016 from the Independent Insurance Agents & Brokers of America, where he served as associate vice president of education and research.
The need for freedom of choice has limited the effectiveness of care management programs and produced expensive healthcare.
As the inset map shows, this is east and south of the geographic center of the U.S. The major population centers in the eastern half of the country pull it east. The major population centers in the south pull it south. More than 10% of the population is in one major southwestern state, California. Major metropolitan areas can be found throughout the country: San Francisco and Los Angeles in the Southwest, Dallas and Houston in the south Midwest, Chicago in the upper Midwest, Boston and New York in the northeastern part of the country, Atlanta and Miami in the Southeast. Why is this important?
More than 90% of the Canadian population lives within 100 miles of the U.S. border. The oft-touted Canadian system serves a population that is concentrated in a thin band of land. In a concentrated environment, it is possible to have a more efficient allocation of resources. In the Canadian provinces with significant rural populations (e.g., Alberta and Saskatchewan) the provinces use regional health authorities to take responsibility.
See also: A Road Map for Health Insurance
American Definition of Quality
Quality is difficult to universally define. Many times people say, “I know it when I see it” or, more importantly “I know it when I don’t see it.” Over the past 15 to 20 years, quality has been objectively defined, to the point that it is consistently measured across health systems. One of the best definitions of quality is “providing the right service, at the right time, to the right patient as efficiently as possible.” The American definition of quality usually includes a high degree of access and a significant sense of urgency.
Other countries do not see waiting as a deterioration in quality. In fact, queuing, or waiting lines, are accepted. The American ideal is getting healthcare now, not tomorrow, not next week or next year. Most Americans see waiting as a reduction in quality. Health systems that require pre-authorization or approval of referrals are frequently viewed as substandard because those systems create barriers that patients have to work through. In countries with socialized healthcare systems, patients regularly have to wait. Much of this wait is associated with fiscal limits within the system restricting the available resources. In the U.S., the excess capacity in the system almost always provides an adequate supply of healthcare resources, so the required waiting time is very limited.
The waiting line is caused by either quotas or specific budgets for specific procedures, producing a rigid form of rationing. In the U.S., waiting occurs when the physician was booked or the schedule was full. This queue is not a budget-driven constraint.
The U.S. healthcare system is recognized as one of the highest-quality in the world (e.g., high cancer screening rates). Although the quality of care is generally quite high, some of the measured outcomes suggest that the U.S. health system is not advancing as much as would be hoped. One example is the efforts to eliminate breast cancer. Screening for breast cancer is higher than it has ever been, but so is the rate of breast cancer. Perhaps improved detection has identified more cases.
Freedom of Choice
Americans value freedom of choice; they like to make decisions for themselves. Americans value going where they want to get care, choosing who they want to provide that care, oftentimes deciding what care they want and getting it when they want to get it. This has resulted in broader networks offering more choices than needed. This has resulted in higher-than-necessary utilization of specific services, including new technology. The need for freedom of choice has limited the effectiveness of care management programs. Freedom of choice combined with limited cost sharing results in expensive healthcare. One unfortunate consequence is the negative opinion that develops regarding any administrative process that limits freedom of choice. Programs that focus on limiting medically unnecessary care are accused of disrupting the physician/patient relationship.
Healthcare Resource Planning
In most states, there is very limited overall resource planning. At various times, some states have implemented certificate of need programs for specific types of providers. But, for the most part, there are no formal limits to the number of providers or types of providers. In most urban markets, there is an oversupply of providers. Rural markets are often plagued with a shortage. Some markets are so desperate for providers that significant compensation is offered to lure them.
Why is this important? Healthcare tends to be a market that fails to respond to traditional supply and demand economics. In the general economy, the greater the supply, the lesser the demand and the lower the prices. In healthcare, the higher the supply, the greater the induced demand and the continuation of higher prices. Informal studies suggest that utilization levels positively correlate with supply.
One of the reasons for escalating costs is the continued oversupply of healthcare providers. One of the best examples of effective resource planning is the approach implemented by Kaiser Foundation Health Plan. Kaiser carefully plans the supply of professional services based on a long-established staffing model. As the associated membership grows, they move from a combination of “nearby owned facilities” and “rented facilities” to “owned facilities.” Kaiser carefully manages the strategic transition to a “wholly owned delivery system” and manages the resources based on membership growth. Kaiser avoids excess capacity and maintains a cost-effective delivery system.
Countries with socialized healthcare systems are much more involved with resource planning than the U.S. The competitive nature of healthcare in the U.S. is much more focused on capturing market share than defining appropriate resources for a region. Less effective resource planning drives up the cost of care.
Wide Variations in Efficiency
The efficiency of regional healthcare systems varies significantly from one geographic market to another. Delivery system care patterns have emerged based on local needs, regional care practices and the extent of provider involvement in the financing of care. Markets like Portland, OR, have developed extremely efficient in-patient care patterns with a larger portion of their healthcare dollar going to professional providers. Other markets have emerged at the same time with much less efficient patterns. In-patient utilization patterns vary by more than 35% to 45%. Analyses show no clinical rationale to support the observed variation. The U.S. is one of the few countries exhibiting this level of variation. Experts generally concur that much of this variation is caused by personal physician preference.
Tax-Sheltered Benefits
The current tax-sheltered employee benefit approach emerged during the post-WWII era where employers were seeking creative ways to attract, hire and keep employees. The tax law enabled employers to write off the cost of benefits and provide their employees a valuable tax-sheltered employee benefit. The tax law provides this favorable status only to employer-sponsored programs. Individual health insurance benefit programs do not enjoy this same tax advantage. Tax reform efforts have considered eliminating this difference. Self-funded employer-sponsored benefit programs, including those involving labor union negotiations (i.e., Taft -Hartley plans) are also tax-advantaged.
This is an important issue when discussing transitions to alternative systems. What role will employers play? What about programs negotiated by labor unions? How will we unravel the tax-advantaged funding of healthcare costs by the employer?
Diverse Insurance and Claims Administration
The employee health benefit marketplace has grown significantly with a large variety of organizations targeting the effective administration of such programs. Merger/acquisition activity has transformed the marketplace into a handful of major players and a large number of regional players. Third party administrators (TPAs) are active in the market supporting the self-funded and self-administered benefit programs. The federal government provides government-sponsored coverage for the elderly and disabled (Medicare) and for beneficiaries in lower socio-economic levels (Medicaid). Many of these programs outsource the administration and risk taking to the private sector. Healthcare administration in the U.S. includes a significant private sector involvement. There is little uniformity between different health plans. There are limited standards to streamline the process.
Public/Private Sector Cost Shift
The U.S. healthcare system incorporates a significant cost shift between the government-sponsored programs and the private sector programs. The private sector pays a much higher amount for identical services than the public sector. Within the private sector, each carrier/health plan is required to negotiate payment rates, which can vary substantially from one carrier to the next. The variability in reimbursement increases administrative costs for both the providers and the health plans or administrators.
See also: Healthcare Debate Misses Key Point
Hesitancy to Declare Healthcare a Human Rights Issue
In the U.S., there has been a hesitancy to declare healthcare a human rights issue. In Canada, the Canada Health Care Act defines five principles:
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David Axene started Axene Health Partners in 2003 after a successful career at Ernst & Young and Milliman & Robertson. He is an internationally recognized health consultant and is recognized as a strategist and thought leader in the insurance industry.
We may be in the dog days of summer, but that doesn't mean that the insurtech world is taking a vacation. Far from it. Innovation is expanding so fast that we're now tracking nearly 2,000 companies on our Innovator's Edge platform. We realize that keeping up with such a profusion of companies, people and ideas is hard, so we're here to do whatever we can to help.
One tool that has proved popular is our monthly list of "Six Innovators to Watch." Here are the startups we've highlighted to date (March, April, May and June). And, here, now are the Six Innovators to Watch for July:
Casentric
Casentric works with property and casualty insurers to lower the cost of personal injury settlements through more accurate and balanced evaluations of the liability, pain and suffering, medical, wage and other components of a personal injury claim. The company has built intuitive, web-based software to guide adjusters to develop evidence-based critical analysis of claims, resulting in more accurate claims and reserves—and ultimately more consistent and predictable costs. Cleveland-based Casentric’s solution also generates data that can be used to identify trends and benchmarks for accuracy and consistency. Learn more about Casentric at: https://www.innovatorsedge.io/companies/casentric-llc
Click2Sure
Click2Sure is a South Africa-based innovator that saw an opportunity to embed the sale of insurance into online ecommerce platforms, making it simple and affordable to offer product coverage at point of sale for high-value products and services. Finding few insurers ready to participate in this new approach for one-click insurance, the company created a full-stack digital insurer to provide coverage administration, distribution, underwriting and claims and has secured participation from several reinsurers. Click2Sure is partnering with e-commerce companies, retailers and online service providers to deliver its solution in Africa and looking to expand in South America and Asia. Learn more about Click2Sure at: https://www.innovatorsedge.io/companies/click2sure
DataRobot
DataRobot wants to make machine learning a core competency of insurance companies. The Boston-based company provides a platform designed to help insurers unleash the power of A.I. through automation of data modeling. Incorporating a library of hundreds of the most powerful open-source machine learning algorithms, the DataRobot platform provides the fastest path to A.I. competence for organizations of all sizes, helping operating teams find useful information in their data. Founded by insurance analytics veterans, the company is helping companies develop models to analyze claims for fraud, automate risk analysis and provide claims triage, among other needs. For more information about DataRobot, visit: https://www.innovatorsedge.io/companies/datarobot
InsuredMine
InsuredMine offers a digital policy management tool for consumers to easily manage their various insurance coverages and interactions—renewals, premium payments, claims and more—and receive policy recommendations and information to make them a more informed customer with greater control over their financial protection. Dallas-based InsuredMine aims to deliver analytics that allow consumers to modify and update their coverage needs more quickly and receive competitive bids based on their previous coverages and buying habits. While designed to empower consumers, the technology also delivers data and insights to carriers and relies on insurance agents and brokers to deliver the solution to their customers. For more information about InsuredMine, visit: https://www.innovatorsedge.io/companies/insuredmine
QBIS Insurance Solutions
QBIS is focused on streamlining small business insurance, helping agents and brokers, MGAs and carriers better serve and engage with the digital customer of the future. Oakland, Calif.-based QBIS has created a virtual MGA to provide a business owners policy for agents and brokers placing small commercial risks, and has created a suite of software modules for MGAs and carriers that want a dynamic workflow to take new commercial insurance products to market in an engaging, customer-friendly way. The QBIS platform gives customers self-service capabilities, enables agents to create campaigns to promote the digital solution and allows underwriters to more easily access risk data to support underwriting decisions. To learn more about QBIS, visit: https://www.innovatorsedge.io/companies/qbis-insurance-solutions-inc
ROC Connect
ROC Connect offers a “smart home as a service” solution to insurers and other businesses that seek to harness the power of smart devices and get to market more quickly with IoT solutions. ROC Connect offers an interactive hub that consumers can use to manage all of their smart home devices and sensors, capturing information in the cloud and providing insurers with a tool to engage with customers, capture data and deliver new products and services that drive revenue. ROC Connect, based in Palo Alto, Calif., is currently working on a solution that would analyze smart home data to generate a safety score for a property, which could be used by insurers for better underwriting and loss prevention. Learn more about ROC Connect at: https://www.innovatorsedge.io/companies/roc-connect
The Innovators to Watch honorees are drawn from among the nearly 1,800 insurtech companies that are featured in Innovator’s Edge, a technology platform created by ITL to drive strategic connections between insurance providers and insurtech innovators. From this growing pool, only those companies that have completed their Market Maturity Review—a series of modules designed to help insurers conduct baseline due diligence on the innovator and make a more informed connection—are eligible to be considered for Innovators to Watch, helping them to stand out in this crowded diverse field.
Cheers,
Paul Carroll,
Editor-in-Chief
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Paul Carroll is the editor-in-chief of Insurance Thought Leadership.
He is also co-author of A Brief History of a Perfect Future: Inventing the Future We Can Proudly Leave Our Kids by 2050 and Billion Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years and the author of a best-seller on IBM, published in 1993.
Carroll spent 17 years at the Wall Street Journal as an editor and reporter; he was nominated twice for the Pulitzer Prize. He later was a finalist for a National Magazine Award.
A reduction in loss ratio of around 50% seems to be achievable through consistent and intelligent implementation of "connected health."
Source: Connected Insurance Observatory[/caption]
Connected insurance in the health sector is affecting the whole insurance value chain and generating real value for the insurance P&L. According to Matteo Carbone, founder of the Connected Insurance Observatory, five main value creation levers emerge:
Source: Connected Insurance Observatory[/caption]
Experts estimate a huge potential reduction in loss ratio on medical reimbursement by implementing this innovative approach in health insurance. Starting from the current health losses on an average traditional portfolio, best practices show a potential saving of 20% by driving the choices of the insured within preferred networks of doctors and medical structures. The use of m-health tools can help lower claim costs by an additional 10%, while the implementation of loyalty and behavior “steering” can contribute a further 15%.
In synthesis, a reduction in loss ratio of around 50% seems to be achievable with a consistent and intelligent approach in the implementation of these levers.
Predictive and preventive alerts can potentially play a huge role, too, but that has still to be proven.
See also: Unconnected World, and What It Means
Insurance companies should gradually move from their traditional positioning as health insurer of an ill person (playing the role of claims manager and expense payer) toward that of a 360-degrees health counselor aiming to insure lower risk and healthier customers with a customer-centric, tailor-made approach.
Innovation should aim to transform the health insurance company from a simple payer to a player in the customer health journey. The industry has to move from a “cure” to a “care” approach.
So, is connected health insurance any good? It is a win-win for both insurer and insured. The insurer optimizes internal processes and cuts costs while the insured has incentives to live a healthier life!
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Andrea Silvello has more than 10 years of experience at internal consulting firms, such as BCG and Bain. Since 2016, Silvello has been the co-founder and CEO of Neosurance, an insurance startup. It is a virtual insurance agent that sells micro policies.
And could a platform-based company dominate insurance without holding any risk or employing any underwriters and adjusters?
The platform economy is becoming a driving force of innovation and growth, as companies create digital platforms to enable interactions between individuals or businesses that need something and individuals or business that provide something. The “something” may be a product, service, money, labor or other asset of value.
The distinguishing characteristic of platform economy companies is that they generally have high market value while owning no assets and having few employees. The world’s largest movie house owns no cinemas (Netflix). One of the largest and most valuable retailers in the world owns no inventory (Alibaba). The largest personal transportation company owns no vehicles (Uber). The list could go on. Amazon, of course, has been the quintessential platform company, although its acquisition of Whole Foods now extends its capabilities beyond digital.
But there’s a new kid on the block of platform-economy companies, and that entrant is Brandless. What is its model? And what does the whole notion of the platform economy have to do with the insurance industry?
See also: Lessons From 3 Undisrupted BrandsThe Brandless Brand
Brandless is a new online grocery retailer with a simple value proposition. Every item for sale is three dollars. The company provides healthy, socially conscious options such as organic, gluten-free, vegan and environmentally friendly products, obtained by fair trade principles. Although the company is not selling name brand items like Amazon and other online retailers do, Brandless is nonetheless connecting suppliers that create the products to buyers that are looking for items with these characteristics. It could be just another of many online-only retailers that are based on a digital platform. Or it could grow to become a dominant force in grocery. The irony is that the biggest challenge it may face is building the Brandless brand, something that is already underway despite the company name.
Insurance and the Platform Economy
There are three implications for the insurance industry from the platform economy overall. First, and perhaps foremost, is how customers and their risks are evolving. Platform companies are reshaping industries, becoming companies with major insurance needs in their own rights while causing incumbents in their industries to rethink their businesses or venture into building their own digital platforms. In addition, the risk profile is different for these platform-based businesses, as they are likely to have huge cyber-risk exposure but limited needs for workers’ comp and property coverages.
The second implication for insurers is that other emerging “economies” such as the sharing economy and the gig economy are based on digital platforms. They are “instances” of a platform economy. For example, the gig economy enables independent individuals to offer their labor and skills to a company or another individual who needs it, with the platform operator taking a fee for making the connection. The sharing economy, in particular, is already important for insurers, as it influences the ownership and use of assets by individuals, such as cars, homes, and bikes.
Finally, insurers must consider the rise of the platform economy models in the insurance industry. The early models tend to be digital agents and brokers, performing a similar function to live agents today, but doing it via modern digital platforms that may be easier, faster and lower-cost than traditional distribution channels. It is generally understood that digital agents will have a big impact on certain segments of the insurance industry. It remains to be seen if the platform economy model will succeed in other parts of insurance, such as for peer-to-peer insurers, claim repair networks or subsets of the gig economy for insurance industry professionals like adjusters and loss-control engineers.
See also: 3 Ways to Boost Trust in Your BrandPlatforms and the Future
One thing is certain. Insurers should investigate and understand the developments in the platform economy. As many insurers strive to become more digital, the creation of digital platforms and capabilities within the enterprise will position insurers to participate in other dimensions of the platform economy. Brandless may or may not become a big brand, but the momentum for the platform economy is unmistakable and something in which insurers should be actively engaged. Will there be a future platform-based company in the insurance industry that becomes the largest force in insurance without holding any risk or employing any underwriters and adjusters?
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Mark Breading is a partner at Strategy Meets Action, a Resource Pro company that helps insurers develop and validate their IT strategies and plans, better understand how their investments measure up in today's highly competitive environment and gain clarity on solution options and vendor selection.