Ian Jeffrey

Ian Jeffrey

Ian Jeffrey is the chief executive officer of Breathe Life, a provider of consumer-centric digital solutions for the insurance industry. A marketer, entrepreneur and investor for almost two decades, Jeffrey has founded several companies and helped others in both Montreal and San Francisco. He is passionate about building real businesses that solve concrete problems and launched Breathe Life to create an impact in people’s lives.

Jeffrey has been a marketer and entrepreneur in Montreal and Silicon Valley since 2001. He was formerly VP of product marketing at PasswordBox and took on the role of general manager after the acquisition by Intel. He has played a key role in the launch of several startups and co-founded FounderFuel, Canada’s leading accelerator, as well as MTLinTech, Montreal’s voice of the startup community.

Recent Articles by Ian Jeffrey

Insurers’ Imperative to Modernize

McKinsey recently published a paper titled IT Modernization in insurance: Three paths to transformation, in which the report authors say: “Insurers too often treat systems transformations as IT projects rather than acknowledging them for what they are: overall business transformations.” For insurance, the transformation at hand is moving from a disconnected, product-centric sale to a […]

Millennials Demand Modern Experience

To address the life insurance gap and create more financial security, the industry needs to quickly move from low-tech working practices to a connected value chain of front-end engagement, streamlined routes to market, enriched data for reaching a wider audience and lower overhead costs. We hear so much about digital transformation and the picky buying […]

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  • Innovation & Technology
  • Life Insurance