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July 28, 2014

12 Animals That Sell Insurance

Summary:

These brands found the perfect way to represent abstract concepts and to stand out from the competition.

Insurance companies, agencies and vendors really like animals. We like them partly because we insure them. But mostly we like them because, in an industry that struggles to translate its core values to tangible brand attributes, a cute and fuzzy or large, strong animal can help convey the right message and generate attention.

These 12 brands, while completely different in size and essence, found the perfect animal to communicate their offerings and stand out from the herd (or pack or pride or. . . ).

1. Aflac Duck

AFLAC

2. Bolt Horse

bolt

3. Car Insurance Gorilla

gorilla

4. Elephant Auto Insurance Elephant (What Else?)

elephant

5. Geico Camel

geicocamel

6. Geico Gecko

geicogecko

7. Geico Pig

geicopig

8. Giraffe Professional Insurance Agency

Giraffe

Giraffe

9. Hartford Stag

elk

10. ING Lion

ing

11. MetLife Snoopy

snoopy

12. The Zebra – Zebra

zebra

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About the Author

Shefi Ben Hutta is the founder of InsuranceEntertainment.com, a refreshing blog offering insurance news and media that Millennials can relate to. Originally from Israel, she entered the U.S. insurance space in 2007 and since then has gained experience in online rating models.

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