July 28, 2014

12 Animals That Sell Insurance

by Shefi Ben Hutta

Insurance companies, agencies and vendors really like animals. We like them partly because we insure them. But mostly we like them because, in an industry that struggles to translate its core values to tangible brand attributes, a cute and fuzzy or large, strong animal can help convey the right message and generate attention.

These 12 brands, while completely different in size and essence, found the perfect animal to communicate their offerings and stand out from the herd (or pack or pride or. . . ).

1. Aflac Duck

2. Bolt Horse

3. Car Insurance Gorilla

4. Elephant Auto Insurance Elephant (What Else?)

5. Geico Camel

6. Geico Gecko

7. Geico Pig

8. Giraffe Professional Insurance Agency –

Giraffe

9. Hartford Stag

10. ING Lion

11. MetLife Snoopy

12. The Zebra – Zebra