William Nobrega

Foreign companies are racing into the market; $3 billion in direct investment is expected in the next few years.

But, of the total tech deals completed in 2016, more than 72% involved U.S.-based startups and only 12% involved ones in Asia.

True disruption in SE Asia will require a blend of high-tech and high-touch approaches to make relationships personal but efficient.

One of the key ingredients will revolve around bundling and the great feeling you get when you believe that you just received a gift.