Tara Kelly

The pandemic is changing customer expectations, and carriers and agencies need data to map out a strategy to meet evolving needs.

Insurance providers looking for a reset that strengthens relationships with customers and HR departments have a real opportunity here.

Insurers need a single source of truth on opt-ins and opt-outs across the enterprise to solidify the relationship with the customer.

Here are three tips that insurers can use to build meaningful relationships with customers via text messaging.|

Personalization is much more than a sign of respect or of tech savvy. It opens up possibilities for relationship-building through technology.

Companies that reach consumers when they are making decisions and forming preferences will be ahead of the curve. Clean data is key.