The Insurer's Customer Acquisition Playbook - Insurance Thought Leadership



January 4, 2021

The Insurer’s Customer Acquisition Playbook


The 4 phases of building a data-centric acquisition program that drives growth and eliminates wasteful spending for smart insurance companies, sponsored by Data Axle.

Photo Courtesy of Data Axle


In a competitive insurance space, an effective customer acquisition program is the key to success. Acquisition has become even more crucial as insurers grapple with changing customer needs and market disruptions. This playbook will help savvy insurers develop and implement a data-driven acquisition strategy through real-world examples from John Hancock, Lemonade, Northwestern Mutual, and more.

You will learn how to:

·       Establish an acquisition program baseline and define objectives
·       Identify your audience
·       Understand your audience’s needs, motivations, and preferences
·       Put your go-to-market plan into action


About the Author

Data Axle, formerly known as Infogroup, is a leading provider of data and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers, and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 45+ years of experience helping organizations exceed their goals. For more information, visit

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