January 4, 2021
The Insurer’s Customer Acquisition Playbook
by Data Axle
Summary:
The 4 phases of building a data-centric acquisition program that drives growth and eliminates wasteful spending for smart insurance companies, sponsored by Data Axle.
Photo Courtesy of Data Axle
Overview
In a competitive insurance space, an effective customer acquisition program is the key to success. Acquisition has become even more crucial as insurers grapple with changing customer needs and market disruptions. This playbook will help savvy insurers develop and implement a data-driven acquisition strategy through real-world examples from John Hancock, Lemonade, Northwestern Mutual, and more.
You will learn how to:
· Establish an acquisition program baseline and define objectives
· Identify your audience
· Understand your audience’s needs, motivations, and preferences
· Put your go-to-market plan into action
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