Download

New Wellness Plans: for Employee Finances

Companies are rolling out wellness programs focusing on employees' financial health, to combat lower productivity and greater absenteeism.|

Employee wellness programs no longer just mean healthy office potlucks, pedometers and stress balls. These days, more companies are rolling out wellness programs focusing on the financial health of their employees. The change in tack comes as American workers are struggling to keep their financial houses in order. Companies are acting because financially stressed workers can mean lower productivity and greater absenteeism, among other problems. But, to be effective, a financial wellness program must address the individual needs of workers and their different learning abilities. It also must actually boost workers’ financial management skills, and keep them engaged over the long term. The Opportunity In January, benefits consultant Aon Hewitt released a survey of 400 national employers representing nearly 10 million workers. Three-quarters of respondents said they are “somewhat to very likely” to implement a program this year targeting their workers’ financial health and educational needs. Previously, the survey found, companies were most concerned about whether workers were participating in 401k plans. Today, however, employers are expanding their focus  to help workers improve their overall financial health. “A growing number of companies are offering tools and services to help employees make smarter financial decisions, which can help improve employee engagement and productivity as workers focus less on financial stressors,” Aon Hewitt noted. The survey also found that “employers understand that workers can’t adequately save for retirement if they don’t have their financial house in order.” These findings come after other surveys have highlighted how financially stressed workers can zap a company’s bottom line: lower productivity, unscheduled absenteeism, turnover and rising health care costs from stress tied to basic money management. It isn’t known if employers are just  becoming aware of these facts -- or if it’s the growing fallout that is spurring employers to seek financial wellness programs. Regardless, it’s clear employers want a solution. The History Why did financial wellbeing become such a hot workplace issue? The answer is simple. Unless you were raised in a home that practiced and taught sound financial management skills, it’s unlikely you possessed these skills by the time you entered the workforce. Think of your own primary educational experience. Was it void of education in personal financial management? Most would answer, “Yes.” Consider “the Greatest Generation,” who fought in World War II and kept the home front intact. These men and women worked for companies that provided pensions ensuring a comfortable retirement. They lived in a time when a successful and peaceful life wasn’t dependent on acquiring more things. This generation lived through the Great Depression, resulting in a lasting emphasis on frugal living. For most, this experience was their financial education; but they were unprepared for teaching the next generation about managing financial complexities. Baby Boomers raised by this generation entered the workforce when the economy was growing. Jobs were plentiful, and so were mortgages, auto loans and credit cards. For many, living with debt became the new norm; however, understanding how to manage that debt was largely dependent on the family environment in which a person grew up. Generation X saw even greater access to debt. In fact, as if the allure of accumulating more than their parents wasn’t enough, the cultural message suggested that people should spend their way to happiness. Lacking financial management education, many Gen Xers found themselves leaning on employers to solve their personal financial challenges. They requested 401k loans and hardship withdrawals, payroll advances, etc. Most of America’s working class were living beyond their  means and using the equity in their homes to bankroll their lifestyles. But then the stock market crashed in 2008, resulting in massive losses in retirement and other types of investment accounts. Millions of workers lost their jobs, and many more suffered losses in income. And, in the blink of an eye, the equity in their homes was gone. In fact, a big percentage of these workers suddenly found they owed more on their mortgages than their homes were worth. For most among the working class, the new reality meant living with more debt, less income and fewer assets. Even now, the Millennials approach the workforce with similar cultural conditions as Gen Xers. But there are two added wrinkles. First, Millennials are entering a more competitive job market. Second, they do so with much higher expectations of what employers will do for them. Economists agree that navigating our financial system is becoming more complex. In each of the last three years, the American Psychological Association has found personal finances to be the leading cause of stress in this country. And medical research continues to point to stress as a leading cause of disease. We aren’t suggesting that financial wellness programs are the only answer to these problems. But  the facts suggest such an approach is very important to dealing with them. The Solution Employers have made it clear they plan to help employees manage their finances. In fact, 70% of employees have indicated they prefer to get such assistance through their employer. What does the right solution look like? For starters, companies must actively promote their financial wellness programs and ensure they’re readily available to all employees. There’s a misperception that wealthier workers have less need for such assistance. Unfortunately, very few people are immune to economic hurdles: The problem transcends income, job classification and educational background. The right solution will offer a multidimensional learning format, given that people have different learning styles and preferences. The solution also needs to be communicated in a way that appeals to most people. In addition, the right solution will seek to keep workers engaged over the long term. Establishing and increasing basic knowledge of personal financial management is mandatory. However, given the ebb and flow of life and its changing circumstances, workers will continue to encounter new financial conditions. As they do, having an objective financial voice available to them will ensure that past mistakes aren’t repeated. How to gauge success? Workers will no longer get distracted by their financial challenges, thereby increasing their productivity and decreasing unscheduled absences. Workers who get spending and debt under control are saving enough for retirement -- rather than extending their employment years and expanding employers’ costs. Helping workers make better healthcare choices in terms of benefits selections as well as lifestyle decisions also will help with costs. Overall, financial wellness programs will have a positive impact on workers’ quality of life -- as well as companies’ bottom lines.

Brad Barron

Profile picture for user BradBarron

Brad Barron

Brad Barron founded CLC in 1986 as a manufacturer of various types of legal and financial benefit programs. CLC's programs have become the legal, identity-protection and financial assistance component for approximately 150 employee-assistance programs and their more than 15,000 employer groups.

The Key to Success: a Workers' Comp Audit

TPAs and insurers do their own reviews, but when is the last time such a report concluded, "We need to do a better job"? |TPAs and insurers do their own reviews, but when is the last time such a report concluded, "We need to do a better job"?

Third-party administrators (TPAs) promise to manage workers' comp costs for employers through vigilant review and through discounts on medical care that they can provide because of their access to preferred provider organizations (PPOs), but consider the experience of a Fortune 25 client of mine. My analysis found that, despite the discounts, after all the TPA charges for medical bill review the company was paying $1.10 for every $1.00 in workers comp medical bills submitted for payment.My report showed my client could get a 10% savings on its workers' comp program by not having a bill review program with its TPA and just paying all bills at 100%!

To avoid similar problems and to find maximum savings, employers should, at minimum, conduct an annual review of their claims handling. TPAs and insurers do their own reviews, but when is the last time such a report concluded, "We need to do a better job"? Although long-term relationships with TPAs or insurers are generally a good thing, employers should adopt the President Reagan admonition to "trust, but verify."

The need for claims audits is especially great in times like the present, because a weak economy has historically correlated with increased potential for fraud and abuse. In a report released last year by the National Insurance Crime Bureau, the number of questionable claims was up 28% in 2012. The three major reasons were: workers filing claims based on prior injuries not related to the workplace; malingering; and just plain old fraud.

The annual reviews should employ four standards. The first should be verification that the TPAs/insurers performance measurements and contractual obligations are being met. An outside independent claim audit should identify all the things that the claims administrator is doing well, along with identifying areas for improvement.

The audit should actually help TPAs and insurers that have performance bonuses built into their contracts. I have also found that an independent analysis often discovers that the employer causes many of the problems by reporting claims late, by communicating poorly or by lacking a return-to-work program. Such barriers are difficult for even the best claim administrators to overcome. Claim administrators often find it difficult to tell the employer that the emperor has no clothes. A good consultant can, through an independent audit.

The second standard of review should be to determine if the claim administrator is meeting its own internal standards, policies and procedures, such as caseloads per adjuster, quality controls, activity checks and timeliness of benefit payments.

The third level of review should be to compare the claim administrator's standards, policies and procedures to widely accepted industry best practices, such as: initial claim investigation, three-point contact, return-to-work action plans, referral to medical case management and use of independent medical examiners.

The fourth level of review should be comparison to an ideal vision of a workers' comp program. If you could play Santa Claus and had an unlimited budget, what changes, resources and areas of improvement would you like to see? You would be surprised what great ideas spring from that question, that actually don't cost a lot of money to implement.

My experience in the workers' compensation industry began with learning the business from the treating provider's viewpoint. To this day, that occupational medical practice's 24-hour medical triage program to local employers is the best model I have ever seen: Get the injured worker to the best provider and facility from the moment of injury based on the nature and severity of the injury. All claimants by definition are patients who have a work-related injury or illness before they become claimants, or at least say they do. (Excuse me for being cynical, but I grew up in tough industrial town in New Jersey where committing workers' comp fraud was apparently easy and was considered a badge of honor at the neighborhood tavern.)

Virtually every expert agrees that the most effective cost-containment activities should take place within the first 24 hours of a worker's seeking medical treatment, yet this is rarely the focus of the multibillion-dollar managed care industry. Instead, that focus has been on generating huge profits by selling "percentage of saving" arrangements based on PPO "discounts." Audits can help return the focus to where it should be.

Audits can also provide the setting for spotting lots of other problems. For instance, a large, self-insured and self-administered trucking company went through every group health medical claim with a fine tooth comb, but all workers' comp medical bills were stamped to be paid at 100%. When I asked why, the risk manager replied, "Because workers' comp requires us to pay 100% of medical." I pointed out the golden rule, that his statement only applied for reasonable and necessary care related to the injury or illness up to the point of maximum medical improvement (MMI). I felt like Thomas Edison when I saw the light bulb go on above his head. That was the beginning of the end of the policy to pay all workers' comp medical bills at 100% of billed charges.

One of my favorite career moments stems from an interview with a senior executive at a TPA, on behalf of its largest client. I asked him about his quality-assurance program. His answer was, "As you know, we are historically weak in this area." Weeks later, the client asked why I gave their quality-assurance program such a poor grade. My written response was: "Because they are historically weak in this area."

I begin consulting engagements with corporate clients by asking, "It is 9:00 a.m.; what will happen if you have a work-related injury at 10 a.m.?" Two of my favorite responses were: "That's a good question. I have no idea"; and, "We send everyone to the emergency room." I replied to the second answer with, "And then what?" The silence was deafening. That type of response is always dynamite for my claim-audit/cost-containment reports.

First three things I want to know are: Who is the treating provider? Where are the medical reports and documentation? What was done with them?

I have always told my clients that the first time they see a doctor and a lawyer on the same claim file, it is a coincidence. The second time, it is a conspiracy.

Why conduct a workers' comp claim audit? Because it is where the rubber meets the road.

How to Make Your Numbers Jump

Take the time to contact as many quality people as you can in a given week. It's really that simple: Make connections.

Do you want to know a secret? Want to know how to make your numbers almost jump right off the page? It’s a simple idea, really, but most insurance professionals don’t know it. When they find it out, they keep the idea under lock and key. But I’ve never been one to keep secrets, especially if they can help others get ahead in business.

So, are you ready? Here it is, the big secret: Make connections.

That's it. Just take the time to contact as many quality people as you can in a given week. Plant some seeds, as if in fertile ground. It really is that simple.

But remember, just as plants need time and nurturing to bear fruit, your potential sales leads can only become sales customers with the right mixture of time and effort on your part.

One of my favorite books is How I Raised Myself from Failure to Success in Sales by Frank Bettger. He provides a wealth of information and some extremely valuable insights. Here are a few that still offer a new look or inspiration every time I read them:

“You can’t collect your commission until you make the sale; you can’t make the sale ‘til you write the order; you can’t write the order ‘til you have an interview; and you can’t have an interview ‘til you make the call!”

As Bettger points out, very directly, it all begins with the call. Yes, sometimes you will be rejected, but other times you won’t be. You simply won’t know until you pick up the phone or send that email. Don’t think of the potential risk, which is really rather small. Rather, think of the potential reward.

Here’s another one of my favorites:

“Selling is the easiest job in the world if you work it hard -- but the hardest job in the world if you try to work it easy.”

More than any other activity in the world, selling is about preparation and consistency. It takes effort and time to bring in potential clients; sometimes a good insurance professional will spend a month or two on one client, learning their needs, their wants, their various habits, all to make sure that the sales presentation and product will meet the client’s needs without question. A good insurance professional realizes that this business is not a get-rich-quick scheme. It’s about making money over the long term so that you and your family can be provided for.

So… once you have identified your target audience, and what tools you are going to use to connect, engage and communicate with your audience, you move on to your tactics, which determine how you are going to make meaningful connections.

Tactics has six parts:

1.   Approach. Approach is the most critical part of the entire process. The approach sets the stage for all future conversations by phone, email or otherwise. Always respect other people's time, and realize that you never know where you have caught them or what frame of mind they are in.

2.   Purpose. Remember this: The purpose of the call, tweet, email, voicemail is to keep the purpose of the call the purpose of the call. Confused people will not respond with action.

3.   Questions. Design questions to engage or guide your audience. Questions are the answer to the entire sales process. Think of questions like a piece of jigsaw puzzle. With each piece that you put together, the picture becomes clearer and clearer.

4.   Listening. In every conversation or connection, something is being revealed to you. How you respond will determine where the relationship goes from there.

5.   Objections. Working with objections is easy when you see things from another person's point of view. Don't argue, don't do battle and don't contradict everything prospects say. It doesn't work. Their perception is their reality. The only way to understand their reality is to ask questions.

6.   Action. What action do you want this person to take? Will your product or service benefit this person? If not, don't ask. Always treat others as you would want someone to treat you. That is the Golden Rule.

Think about the last time someone really took the time to connect with you. They approached you positively and with purpose. They asked questions to learn more about you, genuinely listened to your answers and tried to see things from your point of view. Then, they walked you through a process or a sale. It may have taken time and effort for them, but how did that make the experience for you?  Probably very pleasant. And, what are the chances you will recommend them to someone else because of that connection?

So here's your Sales Nugget: See how you can integrate all six tactical components and make connections.

Does Knowledge Really Matter for Agents?

Much to the disbelief of some, Google does not offer all the answers -- and there is a great opportunity for agents willing to put in the work.|

What does an agency sell? The answer to this question will make or break many an agency.One might say an agency sells price. Fair enough. But what is it selling for price? An insurance policy? Any policy? Is whether the policy provides the coverages the insured needs secondary, to be discovered in court together? Is an agency selling insurance I.D. cards and evidences of insurance for a price? That is all some insureds want, and it makes sense to only sell them what they want, right? Do these insureds then even need an agent? What value does an agent selling pure price really provide that software cannot? Consumers do get two benefits. First, they benefit from the agency’s E&O policy when coverage proves inadequate. Second, they gain false comfort by believing agents know what they are doing. Computer processing is so fast and powerful today that, when combined with massive advertising, the agent is often obviated. This is a fact. It is not an opinion, no matter how much many readers may protest. The I.D. card portion of the insurance market is already lost. Agents obviously still write this business, but the future is dire. The rest of the market can be saved if knowledge, rather than price, is sold. Computers can bring price faster and more cheaply than humans. The human value is knowledge. Fortunately, a great percentage of the market still cares about buying from a resource that offers personal knowledge. Unfortunately, I see too many producers literally running away from knowledge. Here is the proof: When I ask producers why they do not use coverage checklists, they regularly tell me they’re afraid the customer will ask about a coverage for which they do not have knowledge! Think about this! They think the consumer values knowledge but refuse to gain the knowledge the consumer wants! Those producers should just find another career. Think about this a different way. Do you want a doctor who, because he does not understand cardiac medicine, refuses to test or discuss cardiac issues? Consumers want to buy from a professional who understands their needs and can match their needs to the prices and products available. At the moment, only professional independent agencies can do this. These people and businesses are the market. Do not run away! Embrace this market and gain the knowledge required to meet it. A key difference between the younger generation and older generations in the industry is that knowledge used to be less important, because company underwriters knew much more, and producers could rely on their knowledge. Company underwriters today, as a rule, do not know coverages nearly as well. Deficiencies create opportunity, and this is a great opportunity because a majority of people never will expend enough effort to gain adequate technical knowledge. Those who do will have a competitive advantage that will endure. Much to the disbelief of some, Google does not offer all the answers. Consumers cannot competently look up coverages and apply them correctly. Truly understanding coverages and forms requires a full context. This is what a large and important consumer segment and a huge proportion of the B2B segment clearly want from their agent, so why not give them what they want just like so many agents are willing to give I.D. card shoppers what they want? The alternative is that if knowledge is not advertised and emphasized, the rest of the market will eventually turn into commodity seekers, too. Several new research studies suggest the small commercial market is already turning that direction. The small commercial market is the bread and butter of many agencies. Are you ready to lose those clients, too? Technical insurance knowledge is a great asset. Sometimes, the people possessing the most are not the greatest salespeople, and sometimes the best salespeople are just not geared to possess considerable insurance knowledge. This is no reason to ignore the opportunity. In fact, ignore the opportunity at your peril because, if you do not provide the client knowledge, someone else eventually will. Perhaps the best solution is to create a team that combines knowledge with sales skills. Creating a team may result in less commission to the producer but will gain the producer more sales, more than making up the difference. Knowledge makes a difference. Gain and use knowledge, or let the competition take advantage of your ignorance. NOTE:  None of the materials in this article should be construed as offering legal advice, and the specific advice of legal counsel is recommended before acting on any matter discussed in this article. Regulated individuals/entities should also ensure that they comply with all applicable laws, rules and regulations.

Two Checklists for Getting Referrals

Potentially one of the easiest ways to set more appointments and generate more sales is through referrals. Notice I said "potentially." If you are asking a friend, family member or an established customer to suggest the names of your next prospects, the whole process is somewhat easier. You already have built the rapport that you need to acquire the names you want. If your relationship is still being formed, asking for referrals is a little more uncomfortable. People want to make sure that their friends and associates will be treated well before they refer you. Whether a prospect or client gives you a referral depends on how they relate to you and what they think of you, as a business professional as well as a person. How you present yourself and your products or services can either lead to more referrals or more dead ends. The choice is truly yours. Many don't even ask for referrals because they fear rejection. The simple question, "Do you know of anyone who would be interested in hearing more about our investment opportunities…retirement community…or printing services?” can be so daunting that 89% of insurance professionals don't even ask for referrals. Even if we find the courage, inexperience can cause us to approach the whole process incorrectly, forgetting an important step. To get the process right, you must first believe in your product, your message and the value that you can bring to your clients and prospects. You must then present and deliver your solution in the best light possible. There are a select who can improvise and succeed. For the rest of us, it takes detailed preparation to get to the point where we know enough to be comfortable to present our solution with a reassured smile. One of the easiest ways for the sales person to gain increased confidence is to be prepared and, if needed, script the calls or at least create an agenda or outline to follow. Scripting is used by a number of different professionals to get their message across. Movie actors and directors follow a script, and an off-Broadway play isn’t very enjoyable without the script. A well-written, well-organized script will provide your prospects and clients with the right information and reassure them that you know what you are talking about. When you sound like you know your product or service, you can give others confidence in both yourself and in the product you offer. In the end, though, we have to earn the right to ask for a referral. A recommendation is a direct result of how effective you have been at gaining someone's trust, often by delivering a product that fits her needs. People must know, like and trust you. Think for a moment. If you had a friend or a family member, someone you wanted the best for, would you refer that person to someone like you? If you are paying attention, you should know when to ask for a referral. Often, if someone provides a referral, he feels that the actions of that sales person will reflect on him, for good or bad. For example, a client of mine asked if I knew of an individual or organization that worked with sales people on their image, or how they should interact with a prospective customer. I provided one of my contacts, knowing full well that she was more than capable. I called my contact to prepare her for this client, who was not one for flash and showy materials. I felt good about connecting these two people. About a week later, I got a call from my client asking me what in world I was thinking. Despite my warning, she had shown him a number of risqué ideas and suggested liberal techniques. It was as if my words fell on deaf ears. From that experience I learned to be much more careful about making referrals. The dynamics of human interactions are often complex, and it is important to understand and honor our customers' reluctance to share information. Being patient can create respect that can help strengthen the relationship with those we serve. It’s easy to ask for a referral. Let me share with you a simple, five-step process.
  • Step 1: Somewhere in a conversation, I ask, "Can you do me a favor?" A majority of the time, the person will respond with something like: "Well, that depends. What do you need?"
  • Step 2: I simply ask, "Who do you know whom I should be talking with about the type of work I do?" Expect the response, "I can't think of anyone."
  • Step 3: Identify the type of person you are looking for. Say, "I am looking for someone very similar to you." Then describe what that means.
  • Step 4: "If we were at a social gathering right now, having a conversation like we are now, and a friend of yours walked up, would you introduce us?" Expect this response, "Well, of course I would."
  • Step 5: "That's all I am asking for today, an introduction to someone you know, a nice person who may be in a similar situation. You can be confident that I will treat them with the same respect that I have always shown you. Is that fair enough?"
If the person still doesn't want to refer you to anyone, let it go. You want to always leave the person you are talking to better than you found him. The question we all need to ask ourselves is, ‘Am I referrable?"
  • Do I show up on time?
  • Do I follow up on the things I say I’m going to follow up on?
  • Am I prepared for each call?
  • Am I confident?
  • Are my prospects and clients confident in me?
I haven't personally made a cold call in more than 15 years. Over that time, my business has prospered on a steady stream of referrals. If you’ve done the work of effective relationship building, gaining referrals is very simple. Are you asking for referrals? How can you apply these simple steps to your process and begin getting more referrals today?

Steve Kloyda

Profile picture for user SteveKloyda

Steve Kloyda

For more than 30 years, Steve Kloyda has been creating unique selling experiences that transform the lives of salespeople, prospects and customers. As Founder of The Prospecting Expert, Steve helps his clients attract more prospects, retain more clients, and drive more sales.

Why Workers' Comp Claims Will Keep Falling

There may be a blip in 2014, but the downward trend will continue because of, among other things, the changing definition of "workplace."|

According to NCCI, the number of lost-times claims has been on a downward trend for more than a decade. With the exception of 2010, the number of lost-time claims has been declining over the past decade at a predictable rate of approximately 2% to 3% a year. The question, though, is whether this trend will continue. Many analysts are predicting a rise in the number and frequency of lost-time workers' compensation claims. This certainly may be true for 2014 as the U.S. is finally emerging from one of the longest recessions in history, coupled with the resurgence of the domestic oil and natural gas industry. However, this upward blip will have little, if any, effect on the long-term downward trend. I see several reasons why, except for 2014, this downward trend will continue: Decline in manufacturing jobs It should come as a surprise to no one that the U.S. economy has been shifting away from manufacturing jobs and toward a service-based economy. Even before to the Great Recession of 2008, manufacturing jobs were disappearing at an alarming rate. 2005 marked the first year since the Industrial Revolution that fewer than 10% of American workers were employed in manufacturing. According to the Bureau of Labor Statistics, U.S. manufacturing employment fell from 19.6 million jobs in 1979 to 13.7 million jobs in 2007. Since 2007, the decline has only increased. It stands to reason that as this trend away from manufacturing jobs continues, increased jobs in the service sector (where safety risks are often reduced) will lead to reduced lost-time workers' compensation claims. Even if 2014 is an outlier, this trend will continue for the foreseeable future. Increased Social Security disability claims Obviously, people who receive Social Security disability benefits are either out of the work force or have a reduced employment capacity. While the last three decades have revealed a sharp increase in the number of Americans receiving Social Security disability, this trend has increased even more sharply over the past few years. According to the Wall Street Journal, the number of Americans receiving Social Security disability benefits is up a whopping 42% since 2004. The actual number of Americans receiving Social Security disability benefits hit almost 11 million in 2013. Data for 2014 shows that the number of people filing new Social Security disability claims has leveled off. However, this plateau is above the levels seen before 2013, and there is no indication that the number of such claims will actually decrease soon. Increased focus on safety Over the past decade, we have seen the creation of an entirely new business sector -- workplace safety. Driven by both the requirements of OSHA and the workers' comp savings realized by reducing accidents, this workplace safety business sector continues to make strides. According to the Bureau of Labor Statistics, 4,383 fatal work injuries occurred in 2012, with 3.2 injury deaths per 100,000 full-time equivalent workers. This is a drop from the 2011 figures of 4,693 fatal work injures and a rate of 3.5 deaths per 100,000 full-time workers. According to Amanda Wood, director of labor and employment policy at the National Association of Manufacturers, OSHA has played a role in this downward trend, but the bulk of the credit for these improvements should go to employers who are focused on a safe work environment. “I think those numbers show business’s commitment to a safe workplace,” Wood said in a recent interview with Safety and Health Magazine. Insurance carriers have also jumped on the safety bandwagon. In years past, I would often speak with “the” safety professional with an insurance carrier. Now, carriers have entire safety divisions and even local safety professionals in every major market -- all dedicated to reducing the number of workplace accidents. A changing definition of 'workplace' Two technology trends are truly changing our definition of the workplace -- mobile technology and internet/cloud technology. Telecommuting is now commonplace. There was a day when claims adjusters were all working from regional call centers scattered across the country. Now, more often than not, a claims adjuster is working from his or her basement…as are scores of other 21st century workers. If all of the data accessed by an employee is available in the cloud as opposed to an office mainframe computer, it makes sense to give workers flexibility on where the actual work is performed. Employers can lower costs by reducing the amount of real estate that must be owned or leased, while employees spend less time commuting -- and the average number of claims related to workplace accidents keeps dropping. Combine this trend with the current emphasis on mobile technology and one can easily see why “getting to work” may become as archaic as saying “saddle up the horse.” While using mobile technology does increase the opportunities for accidents while driving cars, this is more than offset by the physical removal of a large number of employees from company-owned “workplaces” that present even more opportunities for accidents and injuries. Bottom line: Except for 2014, we should continue to see great strides in workplace safety and a continued downward trend in workplace injuries.

J. Bradley Young

Profile picture for user JBradleyYoung

J. Bradley Young

J. Bradley Young is a partner with the St. Louis law firm of Harris, Dowell, Fisher & Harris, where he is the manager of the workers' compensation defense group and represents self-insured companies and insurance carriers in the defense of workers’ compensation claims in both Missouri and Illinois.

How to Think About That LinkedIn Offer

It’s important to ask yourself if you really need a new platform like LinkedIn. It won't be the last platform asking you to contribute content. |

A “Congrats!” email from LinkedIn lands in your in-box, inviting you to “publish” through them.Your initial reaction: “Cool! Now I’ve got another platform where I can publish myself!” But before you start banging away on your keyboard, save yourself valuable time by first following these steps:
  1. Ask yourself: “Do I really need to publish on LinkedIn?”
  2. If the answer is “yes,” map out your individual posts, using as your guide the 10 most frequently asked questions, or FAQs, you field from clients.
  3. Finally, schedule when you’ll set aside time each week to do your writing.
Following these guidelines is a quick and simple way to get going -- if you decide to proceed. Do you really want to publish on LinkedIn? It might seem like a silly question. But I’ve coached businesses that have witnessed growth in their website traffic of more than 600% in 60 days using just a single medium. In other words, they didn’t use a social media platform or online targeted advertising, otherwise known as retargeting. They used email marketing. And let's be honest: LinkedIn's strategy here is no different from that of Google+. As with any smart platform, the real agenda is to get people to post valuable content through on LinkedIn. That helps a platform like LinkedIn to build interaction, nurture a community and promote engagement. The promise is: "If you write for us, people will find you more easily." As a result, more people will ultimately come to your website. But it’s still important to ask yourself if you really need a new platform like LinkedIn. It won't be the last platform asking you to contribute content. If LinkedIn fits your current marketing agenda, great. If not, fine. It’s a reasonable bet they’ll be around if you change your mind. Use your Top 10 FAQs as a writing guide No need to bang your head against the wall for material. Take five minutes and jot down the top 10 questions you get from clients on a weekly basis. Then write a clear answer to each question. Those will be your posts. Bang out as many responses as you can over a stretch of 20 minutes or so. You could probably handle about one question in five minutes. If you hate writing, dictate your answers to your phone's recording application, like DropVox or QuickVoice2Text Email. Then, find someone online to transcribe them. Fiverr offers a great service for $5. Once you get the transcript back, just edit, copy and paste away. You may be asking what to do once you’ve dealt with your top 10 FAQs. Move on to your so-called “should ask questions,” or SAQs. These are the questions your target audience should be asking, but aren't. The SAQs will help position you as a true expert, taking your audience to a new level of thinking. Schedule your posts To avoid getting overwhelmed, block out 20 to 30 minutes each week to do your writing. Choose a time when you've got a clear mind and are feeling “on your toes.” That's all there is to it – if, of course, you’ve decided to publish on LinkedIn.

Jeremiah Desmarais

Profile picture for user JeremiahDesmarais

Jeremiah Desmarais

Labeled “One of the greatest marketing minds in the insurance industry” by insurance executives and thought leaders, Jeremiah Desmarais is the top-ranked award-winning insurance marketing advisor, strategist and marketer with over 23 awards and recognitions for his revenue-boosting initiatives at companies such as Norvax/GoHealth, Applied Systems, United Healthcare, Aetna, Humana, and Allstate.

Is Paying Small Work Comp Claims Out of Pocket Ever Smart?

In all the scenarios I've constructed, paying out of pocket is hard to justify.|In all the scenarios I've constructed, paying out of pocket is hard to justify.

Many of you are well-versed in the importance of medical-only claims to the experience modification rating process. In the vast majority of states, these claims, also known as injury or IJ code type 6 losses, are reduced by 70% for the purposes of the mod calculation. This reduction is known as the experience rating adjustment (ERA).The ERA was first implemented in many states in the late '90s to encourage employers to report all losses, not just those involving lost-time claims. At that time, it was common for companies to pay, rather than report, their small claims to avoid having those claims count against the mod. NCCI and other stakeholders were interested in collecting all possible data for statistical actuarial purposes, so the ERA was introduced. More than 15 years later, a reduction of medical-only losses now applies in 38 states, but within the industry I still hear a fair amount of talk about employers self-paying small workers’ compensation claims -- even in ERA states. The many responses to the March 9, 2014, question “Do Employers Have to Report First Aid Claims?” on the Work Comp Analysis Group on LinkedIn illustrate how complex this issue can be. (Claims designated as “first aid” often have a different connotation from “small medical-only claims” in some states and to some carriers, but the discussion definitely overlaps with this article.) All of this talk raises the question of whether we can analytically show that it saves-- or costs -- the employer to pay small med-only claims “out of pocket.” With the help of ModMaster, that’s what I examine in this article. Before we look at some scenarios, let’s not forget the following points. Key factors to keep in mind
  • Self-payment of small claims is not legal in all states, or may be subject to fines or penalties. Specific rules are determined by state workers’ compensation statutes. For example, the Missouri Department of Insurance specifically suggests taking advantage of the state’s Employers Paid Medical Program to reduce the cost of work comp coverage. Clearly, it’s important to know the rules in your state.
  • Self-payment of claims also has implications at the federal level if injured employees are eligible for Medicare.
  • Employer access to state or “reasonable and customary” fee schedules is an important consideration in the cost of self-paid claims.
  • Perhaps most important, employers paying small claims out of pocket may risk liability if those claims should develop into something more costly.
A sample scenario in states where ERA is approved For this analysis, I’ve imagined a relatively small business, Mike’s Machine Shop, operating in Missouri and Indiana (both ERA states) with these attributes:
  • An effective date of 1/1/2014
  • Approximately $1.7 million to $1.8 million in payroll each year, in codes 3632 and 8810, generating a minimum mod of 0.73
  • Three itemized losses, all type 5: $8,000, $12,000 and $45,000
  • The assumption that the shop had one $1,000 med-only claim per month in 2012, for a total of $12,000 in type 6 losses. (I chose $1,000 as a value that’s clearly med-only and yet above what might be considered a first-aid-only claim in some states.)
The good news is that self-paying creates a lower mod and therefore a lower premium. In 2014, Mike will save three points on his mod and $1,500 on his premium if he doesn’t report those 12 small claims. And, because those claims aren’t hanging around on his mod for two more years, he’ll save about $1,500 in 2015 and 2016, too. But we’re not done with the story! The bad news is that the self-paid claims costs add considerably – in this case $12,000 – to Mike’s Year 1 total cost of risk. Let’s look at Year 2 of this scenario and imagine that Mike has instituted some safety improvements so that the shop has had just one small claim per quarter in 2013, for a total of $4,000 in type 6 losses. Let’s also imagine, for the sake of this analysis, that payroll and the other itemized losses have stayed exactly the same, as have rating values. If Mike is not reporting small losses, then his mod and premium are the same as in 2014. If he is reporting the small claims, then the new claims in 2013 drive his mod to 0.99 -- one more point than the 2014 mod. Cumulatively, the 2012 and 2013 small reported claims are responsible for four points, or approximately $2,000 in premium. Because Mike’s self-paid claims costs are considerably lower this year -- $4,000 -- then the Year 2 total cost of risk differs only by $2,000 between reporting and not reporting losses. Still, though, Mike has a financial advantage to report claims, especially when considered over the cumulative two-year total cost of risk. The same scenario in a non-ERA state If Mike were operating in a state that has not approved the ERA reduction, then the impact on the mod of small med-only claims is certainly more significant, and it’s easier to see how the scales could tip in favor of not reporting. However, in this example, using all the same assumptions as above, the overall cumulative cost savings still favors reporting of claims. In states that have not implemented the ERA reduction, the total cost impact of paying work comp claims out of pocket requires especially close analysis. Summary These, of course, are just a couple of scenarios, and there are myriad reasons that ultimate costs could vary from these simple examples. However, in all the scenarios that I’ve constructed (many more than discussed here), paying small claims out of pocket seems hard to justify in ERA states. Even in non-ERA states, deciding whether to pay small claims out of pocket demands a detailed analysis that accounts for all associated costs, such as any fines and applicable medical fee schedules. In all cases, knowing your state rules is imperative. Refer to your state’s Department of Insurance or to the NCCI’s Unit Statistical Reporting Guidebook for more information. As an analytics enthusiast, I tend to believe that claiming all losses results in better data -- not just for the bureaus or insurance carriers but also for employers. And better data, of course, leads to more meaningful analysis opportunities. If an employer is working with an agent, broker or other risk management professional to analyze and act on their mod data, then why not have the complete picture and reveal all trends and drive the most appropriate operational initiatives toward improvement?

Kory Wells

Profile picture for user KoryWells

Kory Wells

Kory Wells became involved with workers' compensation almost 20 years ago as one of the first programmers of ModMaster experience rating analysis software. A frequent speaker and published author in both professional and creative genres, she’s now a senior adviser for P&C technology with Zywave.

Restaurants Beware: Hackers Are Hungry!

Restaurants now account for 73% of all data breaches in the U.S. Why? Low effort, high yield.|

Restaurants, pubs and diners all over the country serve hungry and thirsty people every day. From white tablecloth establishments to the local taco joint, almost all restaurants take credit/debit cards for the vast majority of their payments. One swipe, and customers go on their way. However, behind the scenes, restaurants nationwide are suffering at the hands of cyber thieves who target restaurants in an effort to steal their treasure trove of daily credit card information. A recent Visa report indicates that restaurants now account for close to 73% of the data breaches in the U.S. Why restaurants? Low effort, high yield. The smaller the better! Cyber thieves know that the smaller the establishment, the more likely it is to have weak security in place. With a single hack, a thief can reap a whole day’s worth of stored credit card data, while a continual harvest can produce months and even years of data. How is this possible? Thieves break through weak firewalls, take advantage of the all-too-common use of default passwords, hack into one web device (such as security cameras, payment processors, computers, DVR, WiFi) and then access all the other systems that are not segmented (all Web-based systems can talk to each other if not segmented). Once in, thieves can steal current data or install malicious software (“malware”) on the establishment’s system. This malware allows thieves to routinely access the credit card information that is collected each day. Failure by the establishment to detect and remedy this intrusion can lead to legal liability from customers alleging failure to adequately protect their credit card information. Companies that have been breached often do not learn of the breach until they are notified by customers who have had their credit cards compromised or, even worse, when Visa/Master Card detects a pattern of compromised cards from one point of sale and contacts the establishment for reimbursement. Following a breach of customer credit card information, establishments will be required to notify affected customers of the breach. Notification is complicated and costly and must be done in a timely manner. Often, the effects of a breach include significant IT costs to remedy the breach, determine what information was compromised and repair the system. Lawsuits by customers and a significant drop in business revenue is also common, so there’s significant exposure to both first- and third-party loss. Why are these types of breaches on the rise? Because hackers and thieves can earn quick cash. The going rate on the black market for credit card information is about $20 a card, and a single small restaurant can yield many dozens in a single day. Not bad for a day’s work! (Or not having to do a day’s work....) Restaurant owners should take heed and take the security of their clients’ information very seriously. Establishments that process credit card information should review their security systems, update virus software routinely, train employees on security and best practices and consider a risk management plan that would include cyber insurance. As restaurants are a growing target for cyber crime, if you have restaurant clients (or other clients that take credit card data) you should consult with them about their risks and liabilities. Based on their risk tolerance, consider whether the risk of being a victim of cyber theft is a risk they want to self-insure, or whether they would prefer to outsource this exposure via a cyber/network security policy. In today’s high-tech world, a well-thought-out risk management plan is invaluable and should work in conjunction with cyber/network security insurance, as no computer system -- regardless of size or sophistication -- is hack-proof. A well-tailored cyber policy can provide a restaurant that experiences a breach with a forensic expert who will examine the systems to find out how and when the breach occurred, determine what information was compromised and assist in notifying the affected individuals. Depending on size and revenues, cyber policies can be as cheap as $1,000 and provide $1 million in coverage. Hackers are just like the rest of us: They like to eat! Take precautions so your restaurant clients are not the ones that feed them. In the event that hackers get hungry at one of your client’s establishments, strong security controls and vigilance, combined with a well-drafted cyber policy, can prevent what otherwise could be a devastating blow to a small eatery, franchise restaurant or family diner.

Laura Zaroski

Profile picture for user LauraZaroski

Laura Zaroski

Laura Zaroski is the vice president of management and employment practices liability at Socius Insurance Services. As an attorney with expertise in employment practices liability insurance, in addition to her role as a producer, Zaroski acts as a resource with respect to Socius' employment practices liability book of business.

Carriers Want Loyalty but Haven't Earned It

Intermediaries will emerge that will shop automatically for insurance for customers on an hourly, daily or weekly basis. |

Informed risk-taking is what insurance underwriting is all about. It is also how consumers and business owners navigate every financial decision every day -- including whether to stick with their insurance carrier. Insurers often mistake in-force retention for “customer loyalty,” when the reality may be that a customer is actively shopping for better value. You cannot stop customers from shopping; you can only benefit from the fact that they want to learn more about where their money goes. The cost of insurance is top of mind to customers, and they are now intensely seeking to lower their insurance expenses, mostly via direct channel distribution over the Internet and via telephonic access to agents. Information drives decision making (data and analytics combined with underwriting judgment) in a process where accurate risk assessment, coupled with knowledge of expenses, lets an insurer add a profit factor to get to a market price. If the insurer’s cost structure and risk-taking appetite meet successfully with customers’ needs, then it should grow profitably. If not, then it either grows at a loss or only writes those risks in niches where it find itself competitive (either by choice or by happenstance). The need to drive down costs is the primary reason to adopt Internet and mobile-computing applications for distribution -- you can follow the consumers' own expense-minded shopping behavior as they are now accessing multiple on-line resources and then either buying online or contacting an agent (often with a mobile device). Insurance customers see thousands of their dollars disappear to protect them from financial ruin -- a “lesser of two evils” trade-off. No wonder they want to avoid spending more time and money than necessary. The traditional, intermediated marketplace for insurance keeps customers from caring which “big box” carrier provides their coverage -- whether for auto, home, business or life -- as long as the institution can pay any claims. In survey after survey, few customers even know who actually insures them. They only know that they are insured because they pay premiums. Given customers’ agnosticism about who underwrites their risk, and given the state of communications and transaction technology, insurers need to be prepared for changes in how insurance is distributed. Behavioral economics have shown repeatedly that customers shop, give their time and personal data, and then cease shopping for a period while covered under a policy. But we can expect the emergence of intermediaries who can shop for a customer on an hourly, daily, weekly, monthly basis for the cost of the customer opting in for a free service (data and receiving cost-saving promotions is the only fee). That intermediary will then auction the right to provide coverage into a competitive landscape of carriers looking for customers vs. customers accepting off-the-shelf products. With an active market and modern bill pay options, the new term of duration may be significantly less than a six-month auto policy, and now underwriters can more accurately price usage-based insurance (UBI) in real time. Carriers have not proven themselves yet worthy of real loyalty -- where the consumer won't toss them aside in return for 15% less in premium. Perhaps carriers will never be able to win that kind of loyalty, if insurance is truly a commoditized transaction simply waiting for progress to catch up. But if carriers aggressively push the best risk-assessment techniques to their current customers and prospects, then they may be able to win genuine customer loyalty by demonstrating that they are attuned to their customer’s individuated risk.