New Wellness Plans: for Employee Finances
Companies are rolling out wellness programs focusing on employees' financial health, to combat lower productivity and greater absenteeism.|
Companies are rolling out wellness programs focusing on employees' financial health, to combat lower productivity and greater absenteeism.|
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Brad Barron founded CLC in 1986 as a manufacturer of various types of legal and financial benefit programs. CLC's programs have become the legal, identity-protection and financial assistance component for approximately 150 employee-assistance programs and their more than 15,000 employer groups.
TPAs and insurers do their own reviews, but when is the last time such a report concluded, "We need to do a better job"? |TPAs and insurers do their own reviews, but when is the last time such a report concluded, "We need to do a better job"?
Third-party administrators (TPAs) promise to manage workers' comp costs for employers through vigilant review and through discounts on medical care that they can provide because of their access to preferred provider organizations (PPOs), but consider the experience of a Fortune 25 client of mine. My analysis found that, despite the discounts, after all the TPA charges for medical bill review the company was paying $1.10 for every $1.00 in workers comp medical bills submitted for payment.My report showed my client could get a 10% savings on its workers' comp program by not having a bill review program with its TPA and just paying all bills at 100%!
To avoid similar problems and to find maximum savings, employers should, at minimum, conduct an annual review of their claims handling. TPAs and insurers do their own reviews, but when is the last time such a report concluded, "We need to do a better job"? Although long-term relationships with TPAs or insurers are generally a good thing, employers should adopt the President Reagan admonition to "trust, but verify."
The need for claims audits is especially great in times like the present, because a weak economy has historically correlated with increased potential for fraud and abuse. In a report released last year by the National Insurance Crime Bureau, the number of questionable claims was up 28% in 2012. The three major reasons were: workers filing claims based on prior injuries not related to the workplace; malingering; and just plain old fraud.
The annual reviews should employ four standards. The first should be verification that the TPAs/insurers performance measurements and contractual obligations are being met. An outside independent claim audit should identify all the things that the claims administrator is doing well, along with identifying areas for improvement.
The audit should actually help TPAs and insurers that have performance bonuses built into their contracts. I have also found that an independent analysis often discovers that the employer causes many of the problems by reporting claims late, by communicating poorly or by lacking a return-to-work program. Such barriers are difficult for even the best claim administrators to overcome. Claim administrators often find it difficult to tell the employer that the emperor has no clothes. A good consultant can, through an independent audit.
The second standard of review should be to determine if the claim administrator is meeting its own internal standards, policies and procedures, such as caseloads per adjuster, quality controls, activity checks and timeliness of benefit payments.
The third level of review should be to compare the claim administrator's standards, policies and procedures to widely accepted industry best practices, such as: initial claim investigation, three-point contact, return-to-work action plans, referral to medical case management and use of independent medical examiners.
The fourth level of review should be comparison to an ideal vision of a workers' comp program. If you could play Santa Claus and had an unlimited budget, what changes, resources and areas of improvement would you like to see? You would be surprised what great ideas spring from that question, that actually don't cost a lot of money to implement.
My experience in the workers' compensation industry began with learning the business from the treating provider's viewpoint. To this day, that occupational medical practice's 24-hour medical triage program to local employers is the best model I have ever seen: Get the injured worker to the best provider and facility from the moment of injury based on the nature and severity of the injury. All claimants by definition are patients who have a work-related injury or illness before they become claimants, or at least say they do. (Excuse me for being cynical, but I grew up in tough industrial town in New Jersey where committing workers' comp fraud was apparently easy and was considered a badge of honor at the neighborhood tavern.)
Virtually every expert agrees that the most effective cost-containment activities should take place within the first 24 hours of a worker's seeking medical treatment, yet this is rarely the focus of the multibillion-dollar managed care industry. Instead, that focus has been on generating huge profits by selling "percentage of saving" arrangements based on PPO "discounts." Audits can help return the focus to where it should be.
Audits can also provide the setting for spotting lots of other problems. For instance, a large, self-insured and self-administered trucking company went through every group health medical claim with a fine tooth comb, but all workers' comp medical bills were stamped to be paid at 100%. When I asked why, the risk manager replied, "Because workers' comp requires us to pay 100% of medical." I pointed out the golden rule, that his statement only applied for reasonable and necessary care related to the injury or illness up to the point of maximum medical improvement (MMI). I felt like Thomas Edison when I saw the light bulb go on above his head. That was the beginning of the end of the policy to pay all workers' comp medical bills at 100% of billed charges.
One of my favorite career moments stems from an interview with a senior executive at a TPA, on behalf of its largest client. I asked him about his quality-assurance program. His answer was, "As you know, we are historically weak in this area." Weeks later, the client asked why I gave their quality-assurance program such a poor grade. My written response was: "Because they are historically weak in this area."
I begin consulting engagements with corporate clients by asking, "It is 9:00 a.m.; what will happen if you have a work-related injury at 10 a.m.?" Two of my favorite responses were: "That's a good question. I have no idea"; and, "We send everyone to the emergency room." I replied to the second answer with, "And then what?" The silence was deafening. That type of response is always dynamite for my claim-audit/cost-containment reports.
First three things I want to know are: Who is the treating provider? Where are the medical reports and documentation? What was done with them?
I have always told my clients that the first time they see a doctor and a lawyer on the same claim file, it is a coincidence. The second time, it is a conspiracy.
Why conduct a workers' comp claim audit? Because it is where the rubber meets the road.
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Dan is Director of Strategic Partnerships at First Managed Care Option (FMCO) in Morris Plains, NJ.
Take the time to contact as many quality people as you can in a given week. It's really that simple: Make connections.
Do you want to know a secret? Want to know how to make your numbers almost jump right off the page? It’s a simple idea, really, but most insurance professionals don’t know it. When they find it out, they keep the idea under lock and key. But I’ve never been one to keep secrets, especially if they can help others get ahead in business.
So, are you ready? Here it is, the big secret: Make connections.
That's it. Just take the time to contact as many quality people as you can in a given week. Plant some seeds, as if in fertile ground. It really is that simple.
But remember, just as plants need time and nurturing to bear fruit, your potential sales leads can only become sales customers with the right mixture of time and effort on your part.
One of my favorite books is How I Raised Myself from Failure to Success in Sales by Frank Bettger. He provides a wealth of information and some extremely valuable insights. Here are a few that still offer a new look or inspiration every time I read them:
“You can’t collect your commission until you make the sale; you can’t make the sale ‘til you write the order; you can’t write the order ‘til you have an interview; and you can’t have an interview ‘til you make the call!”
As Bettger points out, very directly, it all begins with the call. Yes, sometimes you will be rejected, but other times you won’t be. You simply won’t know until you pick up the phone or send that email. Don’t think of the potential risk, which is really rather small. Rather, think of the potential reward.
Here’s another one of my favorites:
“Selling is the easiest job in the world if you work it hard -- but the hardest job in the world if you try to work it easy.”
More than any other activity in the world, selling is about preparation and consistency. It takes effort and time to bring in potential clients; sometimes a good insurance professional will spend a month or two on one client, learning their needs, their wants, their various habits, all to make sure that the sales presentation and product will meet the client’s needs without question. A good insurance professional realizes that this business is not a get-rich-quick scheme. It’s about making money over the long term so that you and your family can be provided for.
So… once you have identified your target audience, and what tools you are going to use to connect, engage and communicate with your audience, you move on to your tactics, which determine how you are going to make meaningful connections.
Tactics has six parts:
1. Approach. Approach is the most critical part of the entire process. The approach sets the stage for all future conversations by phone, email or otherwise. Always respect other people's time, and realize that you never know where you have caught them or what frame of mind they are in.
2. Purpose. Remember this: The purpose of the call, tweet, email, voicemail is to keep the purpose of the call the purpose of the call. Confused people will not respond with action.
3. Questions. Design questions to engage or guide your audience. Questions are the answer to the entire sales process. Think of questions like a piece of jigsaw puzzle. With each piece that you put together, the picture becomes clearer and clearer.
4. Listening. In every conversation or connection, something is being revealed to you. How you respond will determine where the relationship goes from there.
5. Objections. Working with objections is easy when you see things from another person's point of view. Don't argue, don't do battle and don't contradict everything prospects say. It doesn't work. Their perception is their reality. The only way to understand their reality is to ask questions.
6. Action. What action do you want this person to take? Will your product or service benefit this person? If not, don't ask. Always treat others as you would want someone to treat you. That is the Golden Rule.
Think about the last time someone really took the time to connect with you. They approached you positively and with purpose. They asked questions to learn more about you, genuinely listened to your answers and tried to see things from your point of view. Then, they walked you through a process or a sale. It may have taken time and effort for them, but how did that make the experience for you? Probably very pleasant. And, what are the chances you will recommend them to someone else because of that connection?
So here's your Sales Nugget: See how you can integrate all six tactical components and make connections.
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Much to the disbelief of some, Google does not offer all the answers -- and there is a great opportunity for agents willing to put in the work.|
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Chris Burand is president and owner of Burand & Associates, a management consulting firm specializing in the property-casualty insurance industry.
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For more than 30 years, Steve Kloyda has been creating unique selling experiences that transform the lives of salespeople, prospects and customers. As Founder of The Prospecting Expert, Steve helps his clients attract more prospects, retain more clients, and drive more sales.
There may be a blip in 2014, but the downward trend will continue because of, among other things, the changing definition of "workplace."|
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J. Bradley Young is a partner with the St. Louis law firm of Harris, Dowell, Fisher & Harris, where he is the manager of the workers' compensation defense group and represents self-insured companies and insurance carriers in the defense of workers’ compensation claims in both Missouri and Illinois.
It’s important to ask yourself if you really need a new platform like LinkedIn. It won't be the last platform asking you to contribute content. |
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Labeled “One of the greatest marketing minds in the insurance industry” by insurance executives and thought leaders, Jeremiah Desmarais is the top-ranked award-winning insurance marketing advisor, strategist and marketer with over 23 awards and recognitions for his revenue-boosting initiatives at companies such as Norvax/GoHealth, Applied Systems, United Healthcare, Aetna, Humana, and Allstate.
In all the scenarios I've constructed, paying out of pocket is hard to justify.|In all the scenarios I've constructed, paying out of pocket is hard to justify.
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Kory Wells became involved with workers' compensation almost 20 years ago as one of the first programmers of ModMaster experience rating analysis software. A frequent speaker and published author in both professional and creative genres, she’s now a senior adviser for P&C technology with Zywave.
Restaurants now account for 73% of all data breaches in the U.S. Why? Low effort, high yield.|
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Laura Zaroski is the vice president of management and employment practices liability at Socius Insurance Services. As an attorney with expertise in employment practices liability insurance, in addition to her role as a producer, Zaroski acts as a resource with respect to Socius' employment practices liability book of business.
Intermediaries will emerge that will shop automatically for insurance for customers on an hourly, daily or weekly basis. |
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Marty Ellingsworth is president of Salt Creek Analytics.
He was previously executive managing director of global insurance intelligence at J.D. Power.