Tag Archives: sales

Call It What You Want

Call it what you want … lead generation, business development, canvassing, door to door, talking with referrals, follow up from a networking event, asking for referrals or even making the “Dreaded Cold Call.” You can disguise it anyway you want. You are prospecting!

Prospects may come from a variety of sources that include your warm or natural market. You may also receive a steady flow of prospects from centers of influence, such as attorneys, doctors, accountants or VIPs in your community. What about referrals from clients or friends? You may even belong to associations and business networking groups. What about social media? (compliance permitting).

Skeptics say that prospecting is dead. It’s not. And it never will be. The decision to prospect is yours alone.

True, the old way of selling is dead and gone forever, but prospecting continues to be the foundation of all successful businesses and salespeople. So what is prospecting?

Prospecting is defined as “in search of” or “to labor for.” What are we all searching for? We should be prospecting for (or searching for) new customers, or new business from our existing customers. It’s that simple.

Question — If you had the cure for cancer, how many cancer patients would you approach each day? Of course you would approach as many as you could. Make sense?

Why then, do we stop prospecting? The simple answer is that it is hard work. We get lazy and complacent. After all, it’s easier to check your voicemail or email isn’t it? Voicemail can’t object, email doesn’t challenge our value. We get caught up in all the stuff that really doesn’t matter.

In closing: The following quote from Frank Bettger’s book How I Raised Myself from Failure to Success in Selling says it straight out, “You can’t make a sale, until you write some business; You can’t write some business, until you have had a conversation; And you can’t have a conversation until you make the call!” Are you ready to have more conversations, write more business, and make more sales? The decision is yours and yours alone.

Happy Prospecting!

Are You Ready To Quit Your Career In Sales?

Sales is really simple. It’s a contact sport — being in the presence of the prospect or client either by phone or face-to-face. Sometimes when we get away from the basics and fundamentals we find ourselves full of fear, worry and anxiety. I heard a wise man once say, “Work, don’t worry.”

I remember what Tom Vanyo said to me at a sales meeting in May of 1984, “If you don’t make a major change today, you will be doing exactly the same thing next month or next year.” I had been putting off keeping track of the number of calls I made each day and how many new prospects I talked to. I personally thought that keeping track of my numbers was a waste of time and paper.

At first it was depressing. The numbers were so revealing. I thought I was so productive. I couldn’t believe how much time I was wasting each day. The numbers told me how few new prospects I was actually talking to each week. After all, prospecting is the foundation of all successful salespeople. After disciplining myself to keep track of each dial, contact, prospect, and sale, I was able to determine how many dials it took to reach a qualified prospect which turned into a sale. By keeping track of my numbers it began to motivate me. Each day I could see real progress.

I know that sales is more than a numbers game. But how will you ever know what’s working and what’s not unless you keep track? You see, it’s too easy to get faked out by being busy as I learned by keeping track of my numbers. By keeping track of my numbers each day it revealed how productive I was and how much time I was wasting with prospects who would never say yes.

There are two major reasons for keeping track of your numbers each day:

  • Number one, you want to know what’s working and what’s not. Most salespeople avoid keeping track of their numbers because it reveals too much about what they really don’t want to know.
  • The second major reason for keeping track is the discipline of doing it. The discipline of keeping track each day will affect all other disciplines. In my search for the secrets to success in sales I have found there are no secrets. Sales is a highly disciplined activity repeated every day.

Happy Prospecting!