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industry predictions

4 Technology Trends to Watch for

We enjoy many technological devices that used to be pure science fiction — mobile phones, video chat, Bluetooth speakers, touchscreen tablets,  driverless cars and so on. So what’s next?

Here are four of the coming insurance technology trends:

  • More online tools to attract millennials. Millennials are the new Holy Grail group of customers for insurers and agencies. Many of these young people are just now venturing into adulthood, and over the next few decades they’ll be on the receiving end of the biggest transfer of wealth that we’ve seen. This newly intensified focus on millennials will likely mean greater efforts to improve online customer services and mobile-responsive sites. Some of the online tools we’ll see in the coming years—probably sooner than later—include millennial-focused financial planning and educational resources, specialized social media tools and online customer service and policy change options.
  • The development of subscription insurance coverage. Insurers will begin offering suspension of coverage options for certain lines to accommodate people who have increasing or decreasing risk. Insurers will need to be prepared by having a flexible front- and back-end system that can keep up with these changes and minimize or automate underwriting efforts as coverage is turned on and off.
  • The increased adoption of digital solutions for claims processing. To increase efficiency and accuracy while also lowering costs, claims departments will become more open to embracing digital solutions for both accumulating and analyzing data. Digital solutions help claims in many of the same ways that they help underwriting. They can flag suspicious situations, process more information, help insurers better analyze their underwriting and approval process and pay policyholders faster, thus attracting even more business.
  • Insurers will create more apps and tools. Tools allow insurers to collect data on driving habits and health and fitness metrics, thus helping to attract and retain clients, improve policy rating and reduce risks. The app revolution is just beginning. There are still legitimate concerns on privacy and tampering. Some of the recent announcements are marketing with first-mover publicity. Once that is sorted out we will see many more insurance companies offering web apps.

There’s no question that adopting new technology is what’s going to drive our industry and insurers forward. Now is the time to make sure your infrastructure is ready to adopt what’s coming.

A Word With Shefi: Polyakov at Livegenic

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Alex Polyakov, CEO of Livegenic, which delivers real-time video solutions to help organizations reduce costs, improve customer satisfaction and mitigate risks. His advice: “Never settle for the way things are, and always discover and share a better way, especially when it comes to seeing the customer’s point of view. The better we serve the customer, the happier we become.”

To see more of the “A Word With Shefi” series, visit her thought leader profile. To subscribe to her free newsletter, Insurance Entertainment, click here.

Describe what you do in 50 words or less:

I run a fast-paced startup that specializes in real-time video solutions in insurance claims.

Name an emerging technology you are most excited about:

There are many technologies that are hot right now like drones, Internet of Things, analytics, etc. However, live video streaming is the technology that I’m most passionate and excited about. Not just because that’s our specialty, but because this technology is mature, accessible, with low upfront investment costs and drives incredible value in productivity and customer satisfaction.

What are you most excited about with respect to Livegenic?

We were able to foresee innovation in insurance. We envisioned developing a video platform that would deliver a powerful impact to the insurance market, and we’ve been recognized for producing the type of innovative solutions this industry needs.

Name a challenge you have faced working in insurance:

While the insurance industry is ripe for innovation in many areas, it adopts innovations slowly. This is one reason why there aren’t that many start-ups in insurance compared with other industries. However, this challenge is also an opportunity because the industry is fueled by competition and the need to differentiate.

Your best piece of career advice for the insurance professional:

Never settle for the way things are, and always discover and share a better way, especially when it comes to seeing the customer’s point of view. The better we serve the customer, the happier we become.

Your favorite news source:

I follow several sites, such as Insurance Thought Leadership, Insurance Networking News, PropertyCasualty360 and of course Insurance Entertainment. They all share great content, but I must admit that Insurance Entertainment makes me laugh — always a great way to start the morning.

When you are not working for Livegenic, you are most likely…

I enjoy competitive table tennis, which is like playing chess at 100 miles an hour. It is a great way for me to take my mind off of things and exercise at the same time.

If you weren’t working in insurance, what profession would you be in?

I am a product and technology guy at heart, so I guess if I wasn’t in insurance, I’d be working in technology in another industry.

Your favorite quote:

“Luck favors the prepared.”

Which term best describes you?

  • Driverless or in control? In control
  • Elon Musk (dreamer) or Warren Buffett (doer)? Doer
  • Risk-averse or risk-taker? Risk-taker

To be honest, I wish I could select a term immediately, but I’m very analytical. The best words I would use when I see these questions are “adaptive intelligence.” Meaning, the answer depends on a situation because I resemble a little bit of both during different times.