Tag Archives: mammogram

Why To-Do Lists Don’t Work

Do you really think Richard Branson and Bill Gates write a long to-do list with prioritized items as A1, A2, B1, B2, C1 and on and on?

In my research into time management and productivity best practices, I’ve interviewed more than 200 billionaires, Olympians, straight-A students and entrepreneurs. I always ask them to give me their best time management and productivity advice. And none of them has ever mentioned a to-do list.

There are three big problems with to-do lists:

First, a to-do list doesn’t account for time. When we have a long list of tasks, we tend to tackle those that can be completed quickly, leaving the longer items left undone. Research from the company iDoneThis indicates that 41% of all to-do list items are never completed!

Second, a to-do list doesn’t distinguish between urgent and important. Once again, our impulse is to fight the urgent and ignore the important. (Are you overdue for your next colonoscopy or mammogram?)

Third, to-do lists contribute to stress. In what’s known in psychology as the Zeigarnik effect, unfinished tasks contribute to intrusive, uncontrolled thoughts. It’s no wonder we feel so overwhelmed in the day but fight insomnia at night.

In all my research, there is one consistent theme that keeps coming up:

Ultra-productive people don’t work from a to-do list, but they do live and work from their calendar.

Shannon Miller won seven Olympic medals as a member of the 1992 and 1996 U.S. Olympic gymnastics team, and today she is a busy entrepreneur and author of It’s Not About Perfect. In a recent interview, she told me:

“During training, I balanced family time, chores, schoolwork, Olympic training, appearances and other obligations by outlining a very specific schedule. I was forced to prioritize…To this day, I keep a schedule that is almost minute-by-minute.”

Dave Kerpen is the cofounder of two successful start-ups and a New York Times-best-selling author. When I asked him to reveal his secrets for getting things done, he replied:

“If it’s not in my calendar, it won’t get done. But if it is in my calendar, it will get done. I schedule out every 15 minutes of every day to conduct meetings, review materials, write and do any activities I need to get done. And while I take meetings with just about anyone who wants to meet with me, I reserve just one hour a week for these ‘office hours.'”

Chris Ducker successfully juggles multiple roles as an entrepreneur, best-selling author and host of the New Business Podcast. What did he tell me his secret was?

“I simply put everything on my schedule. That’s it. Everything I do on a day-to-day basis gets put on my schedule. Thirty minutes of social media–on the schedule. Forty-five minutes of email management–on the schedule. Catching up with my virtual team–on the schedule…Bottom line, if it doesn’t get scheduled, it doesn’t get done.”

There are several key concepts to managing your life using your calendar instead of a to-do list:

First, make the default event duration in your calendar only 15 minutes. If you use Google Calendar or the calendar in Outlook, it’s likely that when you add an event to your calendar it is automatically scheduled for 30 or even 60 minutes. Ultra-productive people only spend as much time as is necessary for each task. Yahoo CEO Marissa Mayer is notorious for conducting meetings with colleagues in as little as five minutes. When your default setting is 15 minutes, you’ll automatically discover that you can fit more tasks into each day.

Second, time-block the most important things in your life, first. Don’t let your calendar fill up randomly by accepting every request that comes your way. You should first get clear on your life and career priorities and pre-schedule sacred time-blocks for these items. That might include two hours each morning to work on the strategic plan your boss asked you for. But your calendar should also include time blocks for things like exercise, date night or other items that align with your core life values.

Third, schedule everything. Instead of checking email every few minutes, schedule three times a day to process it. Instead of writing “Call back my sister” on your to-do list, go ahead and put it on your calendar or even better establish a recurring time block each afternoon to “return phone calls.”

That which is scheduled actually gets done.

How much less stress would you feel, and more productive would you be, if you could rip up your to-do list and work from your calendar instead?

Triathlete’s View on Workplace Wellness

We frequently get complaints from “average” employees about wellness, and our most popular article on the Huffington Post was about the fat-shaming aspects of wellness programs that obsess with BMIs.  (Weight discrimination under the guise of weight control is one of the hallmarks of wellness, of course.)

But what about triathletes? What about people for whom those wellness incentives are a complete windfall? They can collect money for what they do anyway, sort of like when you buy something at a store and don’t learn it was on sale until you check out.  Obviously, as the beneficiaries of these programs’ largesse (at the expense of other employees indirectly, of course), fitness buffs should embrace wellness, like –to quote wellness apologist Larry Chapman — “a beloved pet.”

Sure, if that pet is the Hound of the Baskervilles.

tasmanian devil

(Note to the literal-minded.  This isn’t actually the Hound of the Baskervilles, who declined to sit for a photo session. This isn’t even a dog, as far as we know.)

I’d encourage you to read this critique of Virgin Pulse’s program in its entirety.  You’ll have to scroll down through the blog post (not too fast – you’ll miss the review of Quizzify) to Comment No. 3, but it’s worth a full read to capture the essence beyond these excerpts.

First, Virgin Pulse — here’s a shocker — can’t do math.  Because of its innumeracy (also one of the hallmarks of wellness), Virgin is accomplishing exactly the opposite of what wellness is supposed to do:

When I ran 5 miles in 50 minutes, at a 10-min/mile pace, I got more points for having >45 min of active minutes, but when I actually ran it faster, say, 8-min/mile pace which gave me a 40 min time, I only got >30 min activity, and fewer points, despite performing a much harder task. Nothing like being punished for being successful.

And Virgin Pulse apparently can’t do wellness either (yet another hallmark of the wellness industry):

Those of us who lift weights and do things that do not have “steps” but require greater physical acumen are greatly disadvantaged. Sadly, most government programs place a higher priority on “aerobic” activity rather than strength training. This “cardio = fitness” mentality is about 30 years behind the times.

The author, of course, is completely correct about this on multiple dimensions. Virgin Pulse’s information is way out of date, outdated information being — you guessed it — yet another hallmark of the wellness industry.  Among other things, giving “points” for cardio but not strength will increase back pain and other musculoskeletal problems, which account for a vastly higher share of employer health spending than the 1-in-800 incidence of heart attacks – in two different ways:

  1. Strength exercises are now shown to be the best way to prevent and control back pain.
  2. Obsessing with “steps” increases the likelihood of falls, sprains and repetitive motion injuries.

At the risk of “burying the lead,” here is another thing Virgin managed to do:

It can also be annoying to be reminded constantly to get my mammogram. I am a breast cancer survivor and have had a double mastectomy. No mammograms for me. How insensitive of you!

After several paragraphs of other observations about the intrusiveness (still another hallmark of the wellness industry, in this case including monitoring employee sleep), she concludes:

The entire program is childish and silly. Another “social media” forum for people to get imaginary medals or stupid stuff while [Virgin] surreptitiously inserts little “healthy” reminders that may or may not be considered current health information. [Editor’s note: The majority of Virgin’s “1,440 habit-building interactions per member per year” are self-evident and cliched, outdated, wrong, unrelated to wellness or controversial.]

I’m sure there are better ways to promote corporate fitness that are not insulting to the intelligence of adults. As a personal trainer and health coach, I’d be happy to give you a few ideas.

Here’s one idea: Require wellness vendors to know the first thing about wellness.

5 Unique Risks for Radiologists

As part of our role as specialists, we wanted to learn more about the risks specific to radiologists, so we reached out to Karen Kruer, RN, CPHRM, and Michelle Foster Earle, ARM, president of OmniSure Consulting Group. Here’s what we learned.

Radiologists are second only to neurosurgeons in claims paid. Their average claim lands at $426,000. Radiology is a unique field of medicine, as it operates in an arena where other physicians cannot: seeing inside the body as a part of the diagnostic process. This specialty also brings a unique set of risks. These are the top five, together with suggestions for reducing risk.

# 1. Error in diagnosis – Of all the lawsuits filed against radiologists, error in the following five diagnoses most commonly leads to lawsuits:

– Breast cancer

– Nonvertebral fractures

– Spinal fractures

– Lung cancer

– Vascular disease

To decrease error in diagnosis, radiologists should have policies and procedures in place to ensure that with every procedure they obtain a complete patient history, know exactly what they are looking for, request further testing if there is any question and review the diagnosis with the ordering physician.

# 2. Procedural complication – There will always be an increased risk when an invasive procedure is performed, and radiology includes many, such as the injection of dye and the insertion of wire stents. However, noninvasive procedures may also increase the risk of complications. Consider an MRI on a patient with metal piercings or devices such as a pacemaker. The best tip for avoiding an adverse outcome is to ensure that a thorough screening is always done before any procedure. For example, the radiologist should know the reason an imaging procedure was ordered, as well as patients’ medical histories and what medications they are taking. Radiologists are trained to look inside a person’s body, but they can also benefit from looking at the outside by putting into place a thorough intake process. Ensuring that support staff is competent and well-trained also goes a long way toward reducing the risk of procedural complications.

# 3. Inadequate communication – Thorough communication with both the referring physician and the patient is essential. Radiologists are referred to for help in diagnosing the disease process, so adequate communication begins first with close contact with the physician who ordered the test. It is important to understand the context of the test-specifically, why it was ordered-and to have a clear picture of the patient’s health. When it comes to patients, the radiologist needs to make certain each patient is given the opportunity for informed consent. That means informing patients of the risks, benefits and any alternatives that can be chosen in lieu of the test.

Policies and procedures must be in place to handle critical test results. All staff must be informed as to which test results need to be called in to the referring physician immediately. One example would be that of a patient with headaches referred for a CT scan of the head, whose scan shows an aneurysm. Because this is obviously critical and time-sensitive, the results should be called in immediately.

# 4. Failure to recommend additional testing – Better safe than sorry-always err on the side of caution. For example, if a patient visits a radiologist for a mammogram because her physician felt a lump in the breast, and for some reason the radiologist cannot find the lump after a mammogram, should a more invasive test, such as a CT scan, be ordered? The answer is yes. Further testing should always be done. It can mean the difference between life and death (and a lawsuit or not). In the case of a dissecting aneurysm, for instance, if it is missed on the original X-ray and no further testing is performed, it is often too late to save the patient. This can be avoided by liberal recommendation of additional testing.

# 5. Failure to document – Documentation can make or break a case when attorneys become involved. Make certain everything is documented, including all test results, dates, times and subjects of all conversations with both the referring physician and patient. In the event of an adverse outcome where the court becomes involved, the ability to say and show all conversations is essential. Showing that the treating physician was spoken to, at this time and on this date and that the patient was given these recommendations is invaluable for risk reduction. For more information on the importance of documentation, visit this Ultra blog post.

Doubts on Testing for Breast Cancer

The Guardian carried a story by Sarah Boseley about the controversy in Europe and other countries about the effectiveness and safety of mammograms. It seems some of the early studies on the issue were deeply flawed.

The article says, “Internationally renowned cancer experts have cast fresh doubt on the benefits of breast cancer screening programs, warning that they save fewer lives than previously thought.”

Professor Julietta Patnick says, “There are potential risks as well as benefits associated with breast screening, including over-diagnosis, and it is important that women are given information that is clear and accessible before they go for a mammogram.”

She calls for women to have truly informed consent so they can decide to have a mammogram or not.

This is a controversial area. Should employers be involved in promoting this and prostate screenings? I’m not so sure.

Why Are Insurers So Slow to Adopt Superior Treatment Technologies?

Part 1 – The Issue

Picture the following scenario:

Your 17-year-old daughter is in her last semester of high school.  Last week, the letter came that announced she had been accepted on early decision to her top college choice, Stanford.  The family is riding high, and your daughter is now alternating between studying hard and floating on a cloud.  This morning at breakfast, she announces that she thinks she might need to go to the doctor because she has a lump in her right breast.  When questioned, she says she’s pretty sure she noticed it well before Christmas and perhaps even last summer, but she kept assuming it would just go away.  She stresses that she’s been busy with homework, tennis, the yearbook and all of her other activities, and she didn’t pay it much attention. This morning in the shower, however, she realized that it is larger and is now sore to the touch.  You keep asking her gentle questions, trying to be sensitive and not freak her out.  Inside, you are freaking out.  You tell her you’ll make an appointment with the doctor today. 

Ten weeks later, a lot of progress has been made, but many questions and issues still remain.  A gynecologist has examined her, performed an ultrasound and referred her to an imaging center for a mammogram in preparation for a biopsy.  The mammogram confirmed that she had a 1.9mm tumor in her right breast. Two weeks later, she went back for a needle biopsy of the lesion.  Her doctor called her three days later to tell her that she had a benign fibroadenoma and suggested she see a breast surgeon to discuss treatment options.  You and your daughter immediately start searching the internet to gain more knowledge and look at all possible treatments for this fibroadenoma.

You then both went to the breast surgeon’s office to discuss what happens next.  The doctor explained that fibroadenoma is a disease of adolescent girls and women of child-bearing age, that while the lesion is benign and not malignant it will most likely continue to grow, and that women who have a fibroadenoma tend to have multiple tumors develop over their lifetime.  In many cases, no treatment is necessary, but most women choose to have their fibroadenomas treated for their comfort and peace of mind. About 75% of women have their fibroadenoma treated within 5 years of diagnosis.   The doctor outlined a choice of treatment alternatives:

  1. Watch and wait – The doctor explained that many women choose to simply watch the tumor, returning to the doctor at 6-month intervals to evaluate the progress of the fibroadenoma.  In your daughter’s case, because the site of her lesion is very tender, this would likely not be an option.
  2. Surgical excision – The next option is to remove the tumor with a surgical procedure.  This option would be 100% effective in removing the tumor but would leave a ½-1” scar and may result in a slight dimpling in her breast because of the tissue removal.
  3. Va cuum-assisted “debulking” – This option would involve placing a vacuum probe through a small incision in her breast and sucking out much of the fibroadenoma in small pieces.  The procedure would take 40-60 minutes under local anesthesia, but there is a 30-40% recurrence rate in tumors larger than 1.5mm.  

Your daughter brings up a fourth option she read about online, a process called cryoablation, which freezes and destroys the tumor without any tissue removal and with only a 1/8” skin nick instead of a larger scar.  She says that she understands the procedure takes 10-15 minutes in a doctor’s office instead of an operating room, needs only local anesthesia, is minimally invasive, and is 100% effective in the destruction of the tumor without removing any breast tissue or changing the shape or appearance of her breast—obviously a higher priority for her.  After some discussion with the doctor, she is referred to a doctor who can perform the cryoablation. [In the interests of full disclosure, I should note that my company makes equipment used in cryoablation. But the issue about insurance companies and new technologies is much broader; cryoablation is just an example.]

You both then visited the new doctor and were informed that your daughter was an excellent candidate for cryoablation.  You learned that cryoablation unleashes the body’s natural healing process, that it’s been used in other parts of the body for more than two decades, that cryoablation for the breast was developed by a company in California in 2000 and that their systems had successfully been used to treat more than 4,000 cases of breast tumors. You also learned that the procedure had been cleared by the FDA since 2001 for the  treatment of fibroadenoma as well as for the treatment of cancerous and malignant tissue, and that the American Society of Breast Surgeons had issued a consensus statement in 2005 that stated, “Several multi-institutional trials have demonstrated cryoablation to be a successful option for the resolution of fibroadenomas without surgical excision.  The FDA has approved the use of cryoablation as a safe and effective therapy for fibroadenomas.  Results of cryoablation have been followed out to 4 years and demonstrate the procedure to be safe, efficacious and durable.”  There has also been a breast cancer trial using the cryoablation system, and results for breast cancer cryoablation treatment would be published next year.  The doctor also stated that while your daughter would still be able to feel a palpable lump in her breast for a number of months after the treatment while her body reabsorbed the treated tissue, 69% of cryoablated fibroadenomas ≤ 2 cm were non-palpable within 6 months and nearly all would resolve within 2 1/2 years, with a 97% patient satisfaction rate.  You are both convinced that this sounds like the treatment of choice.

You stopped at the front desk to make sure the doctor’s office has all the necessary insurance information. You were told that they would have to get a pre-authorization.  Your daughter is leaving for college in five weeks, so time is of the essence.  Then the waiting began; a week later you called the doctor, but no approval yet.

On day 13, you feel like you stepped into the Twilight Zone.  You receive a call from the doctor’s office telling you your insurer has denied coverage for the cryoablation.  When, in disbelief, you ask why, you are told that the insurer considers the procedure “investigational.”  You immediately call your insurer, who politely repeats the investigational mantra, and talking to the supervisor gets you no further.  You call the doctor’s office and are told that you could appeal the denial with the insurance company and with an Independent Medical Review, or pay cash for the treatment.  Because all of the family’s cash is going into the college fund, paying cash is not an option.

You are both left questioning why a safe and effective, minimally invasive treatment wouldn’t immediately be embraced by the insurance company.  You head back to the internet and find that United Healthcare, some of the Blue Cross plans and numerous smaller insurers around the U.S. had been covering the procedure for nearly eight years, but your insurance plan does not.  You are blowing a gasket at this point. You could change plans but not in time to get the cryoablation treatment before your daughter left for college.  You could choose another treatment option, but she has her heart set on preserving the look and shape of her breast.  Why, you wonder, if women can get free birth control pills and men can get Viagra covered by all insurers, why couldn’t you get a breast-saving procedure for your daughter paid by your healthcare insurer? 

It just doesn’t make sense. Finally, in anger and disgust, you write a letter to your insurer protesting the denial of coverage and resolve to follow the path of Independent Medical Review to get the denial overturned.  Your daughter leaves for college with the increasingly painful fibroadenoma untreated.

Unfortunately, this scenario and many more like it play out in the U.S far too frequently.  In the U.S., 700,000 cases of benign fibroadenoma are diagnosed annually.  These fibroadenomas will continue to grow, are frequently unsightly, and often cause pain and considerable emotional trauma and suffering for the affected women.  More than 500,000 cases are treated within five years, often at a larger size and with more physical damage and disruption to the breast.  Cryoablation is FDA 510k-cleared and has been a safe and effective treatment for more than a dozen years, yet many health insurers continue to deny their insureds a superior treatment option for a frequently disfiguring disease.  One wonders why?  Why are many insurance companies so slow to adopt new technologies?

NEXT:  This is the first of a 3-part series.  Next, we will look at the technology and treatment process, and Part 3 will examine the economics of various treatment options.