It’s the time of the year when we look back fondly at the year just gone and look forward with trepidation and excitement at the year ahead. 2015 was, all in all, a good year for most, with a number of significant events that saw a good end to the year. Weather, on the whole, was mild, with the UK floods over Christmas being responded to well by all. Regardless of the news/political agendas, we are still investing £2.3 billion into flood defenses over the coming years.
As we look forward, here are my thoughts on how we start 2016. What do you think? As always, I look forward to your feedback!
1. FinTech and InsurTech. 2015 will be remembered as the year of the zone, loft, garage and accelerator. This trend will continue with a new level of maturity and focus. We will see the emergence of the first three to four successful candidates from accelerators, as well as more failures (we need more to help hone the focus). Either way, this trend will continue upward as we look for the next unicorn and existing carriers worry about FOMO (fear of missing out).
We will see more acquisition in this space, too, where existing carriers acquire to improve or extend their value chain and reach — for example, as we did last year with Generali and MyDrive.
2. Evolution of IoT. The Internet of Things buzz has reached a fever pitch. (I’ve even written about it myself.) 2016 will be the year we all realize it’s just another data/automated question set, from connected homes, cars and fridges to the connected self. Focus will move to strong use cases and business cases, but anything here on its own will not survive. It needs a partner – or three.
3. Digital and data. 2016 will continue to be a big area of growth for both, and I’ve bundled them as I believe they are intrinsically linked. That said, if you haven’t done anything here yet, you are very late to an already crowded party. Both will continue with huge levels of interest and hype, but both need to move into genuine execution of the plans made last year. Ultimately, the only thing that matters here is the customer. Don’t just have a plan because others are doing it. It needs to be right for you and your particular customer segment.
4. M&A will continue but will slow. 2015 saw a record-breaking year for M&A in the insurance world. As the economic climate changes and we see interest rates rise in 2016, I see this slowing down, while the current set of newly combined companies focuses on bringing together the multiple new units into a cohesive, efficient, fighting machine.
5. Will the CDO survive? (By CDO, I mean either the chief digital officer or the chief data officer.) As with my first point, the focus and drive in these areas has been great; there has been the right effect and a wake-up call. However, for organizations that implemented these “change agents” and “purposeful” disruptive roles, I suspect we will see a move back to a focus on the chief customer officer.
6. New business models. To take advantage of all this data, technology, customer intent and more, we need to find and be clear on what the new business model will– and needs to– be.
7. What we buy and sell. We need to move away from a product mindset and become more relevant and more convenient – my two favorite terms when it comes to insurance. Rick Huckstep did a good piece on engagement insurance, which, to me, sums up how we better embed ourselves into daily life, rather than once a year or in the current cycle. This is where organizations such as Trov will come into play. Trov and others will be more integrated into our everyday lives, becoming more convenient, seamless and relevant to us, driving more engagement. From a convenience perspective, companies such as Cuvva made the news last year. This is just the start of things to come. The key questions are whether they can scale and whether they will make money. Peer-to-peer also made lots of noise; however, I think the same questions here apply.
I still feel we will move away from the current product mindset we have today to just buying complete cover for the individual and anything she does, regardless of where she is. I previously called this the “rise of the personal SME.” I expect to have insurance rather than five to 10 products.
8. Cyber is the new digital. While the last few years have focused heavily on digital transformation and data, this year will see a big shift in focus to cyber, both on the buy and sell side, with organizations moving quickly to not be the next headline for the wrong reasons. So, each organization needs to have the right measures in place, followed by the right cover. For carriers, this means new products and opportuniti,es with specialists including ACE, XL Catlin and Beazley already making strong moves.
We started 2015 by saying that the risk was simply too big to cover and finished it with calls for a government-backed reinsurance scheme for cyber, as we have already created for floods. Is it a real need or a political agenda? My view is that it’s a real need, regardless of the politics.
9. Partnerships and bundling. Like many of the points above, on their own, partnerships and bundling are significant issues and opportunities but perhaps don’t answer the key questions around relevance, engagement, etc. For this, I see a big rise in the partnerships between insurers and third parties or the orchestration/bundling of services that just happens to include insurance. Insurers could become the systems integrator for lifestyle services, by default increasing relevance and engagement.
Finally, let’s not take our eye off the here-and-now. Organizations will continue to need to run the ship, BAU is still BAU (business as usual). We must aim to reduce internal costs and inefficiency. Not one organization I have spoken to over the last year is not riddled with legacy and has clear ambitions to reduce costs and improve efficiency – all to further drive support for the year of the customer.
However we look at things, 2016 is looking like it will be an exciting year. I look forward to sharing it with you!