Tag Archives: buzz

Leap Year: Season 2, Episode 2 – One Of Those Nights

From the looks of things, C3D has started to attract a lot of attention in Silicon Valley. Some of this is positive buzz from the press like the semi-successful appearance Jack made last week on What’s Trending. But the specific attention to the C3D office — that is smashing it up and stealing their latest prototypes — is much less welcome. Not only did Jack promise a product launch in three months, three times faster than they planned, now Bryn will need to start from scratch to get their new product ready in record time.

Maybe their benefactor Glenn Cheeky can help? Kind of, but while he did put them in touch with detective Smiley, he also instructed them not to file a police report and suffer the related bad publicity. Glenn’s advice makes sense. Bad press can quickly rub the shine off an exciting new company for analysts, investors and consumers. But operating without funds can do just the same — and probably quicker.

The C3D team is in a unique situation with the intense media and gossip network of Silicon Valley influencing their judgment. But what if this was just a normal business? How would they get back on their feet after a break-in?

Well, if C3D had a business owner policy (BOP), they would have been able to get compensated for their damaged equipment to start out, even if it’s leased. This policy typically also pays to remove debris left behind from the break-in and for damaged personal items. It will even pay to restore electronic data destroyed on electronic files (luckily Bryn learned from last year and started to back their files up off site) and for business interruption claims for lost income due to the break-in. Since C3D is a startup working to get a new product on the market, business interruption might not apply, but for many businesses this coverage can be a lifesaver and keep a temporary setback like a break-in or a fire from becoming something that truly threatens the future of their businesses.

So, what’s the next step for C3D? Finding the people who broke into their office could let them exact some revenge, but will it help them get their product to market on time?

Leap Year: Season 2, Episode 1 – A Train Wreck

A Train Wreck – Leap Year | S2E1 by LeapYearTV

The whole crew is back for Season 2 of Leap Year, and things haven’t slowed down a bit. The mad scramble at the end of Season 1 to get the C3D holographic messaging prototype finished has now been replaced by a push to get their product finalized, generate buzz and start selling. To top that all off, they’ve also moved to Silicon Valley — land of the startup.

The circumstances have changed, but the Leap Year characters are still taking on their familiar roles:

Aaron is worrying about his wife and new baby daughter (thanks for the help, Sergei), Bryn is wearing dark clothes and secretively working on the prototype, Olivia is talking up a storm to everyone she meets (sometimes about C3D, sometimes just about cakes), Derek is doing … something, and Jack is using his patented sales tactics on potential customers, partners and every woman he meets.

For a startup, each hurdle you get over often seems like it is replaced by another, more difficult hurdle to clear. With $500,000 secured thanks to Andy Corvell, and a last minute assist from Glenn Cheeky, the group is on the clock to deliver a product to market that will impress the media, analysts and their investors. Like many startups, C3D is feeling pressure to get their product out to market as quickly as possible. For their sake, I hope most of them have CEOs that are a little more reliable than Jack. But hey, he did show up for the interview just in time, even if he didn’t really know what he was supposed to say. Wildly overpromising the features and launch date for a new tech product? The CD3 team is playing with fire, but that’s par for the course in Silicon Valley.

CD3 is really starting to build a buzz. But something about those guys smashing up their offices tells me not everybody in Silicon Valley is rooting for them to succeed. Wonder what’s in store for next week? What do you think our characters have in store for them this season?

How can you build a buzz for your startup/small business?

At Hiscox, we want to do everything we can to help your business succeed. This isn’t just about protecting you against risks and possible mistakes, but also providing helpful news and information. If your company wants to raise their profile like CD3 did in this episode, here are some helpful tips from our Small Business Blog:

The Small Business DIY Guide to PR

First three steps to small business branding

Create your small business marketing plan