February 28, 2014 — 5784 views
Insurance Thought Leadership Hires CMO
Technology Industry Veteran Joins ITL to Accelerate the Momentum
of the Digital Publishing Platform and Expand the Community
MENLO PARK, CA — Feb. 28, 2014 — Insurance Thought Leadership (ITL), a digital publishing platform that promotes thought leadership in insurance and risk management through insightful articles and meaningful discourse, announced that Kim Tarter has been named chief marketing officer.
In her role as CMO, Tarter will manage the company’s marketing and communications programs, including developing and serving the community of thought leaders.
Tarter has more than 20 years of demonstrated success in developing and directing marketing and communications programs for companies ranging in size from start-ups to large corporations. She also has extensive experience on the agency side, where she was a senior vice president for the global communications firms of Edelman and Waggener Edstrom.
“We’re delighted to attract someone of Kim’s stature,” said Paul Carroll, CEO of Insurance Thought Leadership. “She has tremendous energy and experience, and her ideas will help us be creative about how we take advantage of the many opportunities that are presenting themselves in digital media. Our community of thought leaders will be well-served by Kim and her team.”
Tarter said, “ITL will be a great home for me. The site has kicked into a new gear over the past few months as we’ve attracted more thought leaders, drawn more and more of the biggest names in insurance and increased the pace of publication. Readership is soaring, and I’m confident that we’ve just begun.”
About Insurance Thought Leadership
Insurance Thought Leadership is a digital publishing platform that curates and promotes the premier content about insurance and risk management and sponsors a community of thought leaders. Some of the keenest minds in the industry have signed up to be thought leaders on ITL, and the platform provides C-suite executives and thought leaders in insurance direct access to each other so they can have a meaningful exchange and become more knowledgeable. The company is based in Menlo Park, Calif. To learn more about Insurance Thought Leadership, go to insurancethoughtleadership.com.