http://insurancethoughtleadership.com/wp-content/uploads/2014/04/bg-h1.png

As consumers shop more online for insurance, research on their shopping journeys can be used to ensure they’re more engaged and more likely to convert. Jornaya and iptiQ by Swiss Re partnered to research how comparison shopping correlates to life insurance applications and policy issuance and to understand how these shopping behaviors vary by consumer […]