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William Roberts

William Roberts

William Roberts is the co-founder and director of marketing and product at Loyalty Bay, a pioneer in subscription customer retention solutions.

Recent Articles by William Roberts

How to Build Customer Loyalty in Insurance

Always the same story: 11 months after a costly customer acquisition, crafty price comparison players and other intermediaries helpfully knock on the customer’s door, show a smorgasbord of supposedly better value options and outline how easy it is to switch. For example, 16% of Americans shop around for car insurance every year, saving up to […]

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  • Leadership