Wei Ke is a managing partner at Simon-Kucher. He heads the company’s financial services activities in North America. Ke has advised leading financial institutions on product innovation, pricing strategy, marketing and promotional tactics, customer value management, risk management, value communication, sales effectiveness, consumer behavioral biases and big data analytics for both sides of the balance sheet.
Ke received a Ph.D. in decision, risk and operations from Columbia Business School and a B.Sc. in electrical engineering and applied mathematics, summa cum laude, from Columbia University.