Thomas Gay is a life-long serial entrepreneur focused on bringing IT solutions to complex business and marketing problems. Gay’s newest success, an exciting web 2.0 technology firm called Refer.com, provides a package of high-performance, referral marketing tools to professional services providers where relationships are at the core of the client’s business success.
Refer.com services are aimed at financial services firms, attorneys, insurance professionals, consultants, accounting, non-profit and many other services firms. Refer.com teaches users the keys to building trust-based referring relationships and then provides easy-to-use, web and mobile software tools for personal relationship building, task management and results tracking. In today’s setting, marketers are competing with more noise, higher costs and more barriers to reach a decision maker. Refer.com tools break through the noise and puts the professional back into “high-touch” success building relationships with key prospects and potential referral sources.
In the ’80s, Gay founded National Decision Systems (NDS), the pioneer in advanced target marketing technology tools for major consumer goods and financial services companies. The firm was twice honored with the coveted INC 500 Award, and he sold it in 1988 to Equifax. Today, NDS’ tools are still the industry standard, and the company is now a part of A.C. Nielsen.
In 1990, Gay started VistaInfo to deliver real-time, geo-targeted property risk information to banks, insurers, realtors and home buyers across the U.S. After it went public in 1997, he was honored in an Individual Investor Magazine cover story (May 1999) where he was called one of the “5 Best Undiscovered CEOs” in the U.S. VistaInfo was named a “Magic 25” company in 1999 and was acquired in 2000 with sales of $80 million to create what is now known as Fidelity National Information Solutions.
In 2001, Gay and his wife, Patti, went to South Africa, where they started a nonprofit ministry organization, Monte Christo Ministries (MCM). Today, MCM feeds thousands of people daily and brings together organizations, churches and universities, world-wide, to help relieve the burdens of poverty, family breakdown and HIV/AIDS in the Cape Town area.
He has served on numerous corporate and community boards and is a frequently sought speaker on the topics of referral-relationship marketing success, leadership development and socially responsible business.