Tara Kelly is founder, president and CEO of Splice Software. She has a passion for enabling clients to engage in a meaningful, data-driven dialog with their customers.
As a serial entrepreneur who has developed three companies, including one outside the technology field, Kelly’s expertise is multidimensional but focused on creating businesses that use technology to enhance operations, service and the customer experience.
The average person sends 15 texts per day, and 90% report that they read incoming texts within three minutes. Text is the channel many people — especially younger consumers — use most often to communicate with friends and family. And text can be a great way for insurers to communicate with customers and build relationships. […]
The relationship between the insured and the insurance company isn’t just business — it’s also personal. It’s important for insurance companies to be there when customers need them the most, but, over the past decade, “there” has been redefined, and too many insurance companies haven’t adjusted. See also: 5 Personal Traits of Great Leaders […]
The P&C insurers that will win in our increasingly data-driven market are the companies that embrace the possibilities of technology and are able to own the “micro-moment”: Companies that reach consumers when they are making decisions and forming preferences will be ahead of the curve. Communication technology now makes it possible for insurers to reach […]