Tara Kelly is founder, president and CEO of SPLICE Software.
A serial innovator and published author, Kelly is passionate about technology’s potential to change lives for the better. She has consistently channeled that belief into developing technologies that enhance operations, enable better service delivery and improve the customer experience.
This has led to the creation of three customer experience companies and turning an innovative idea into a patented, proprietary technology (Patent Number 9348812) that harnesses data streams to create personalized, automated messages. The technology solution was included in Gartner’s “Cool Vendors in Insurance, 2016” report and Forrester’s “IoT and Analytics Startups Can Turn Insurers into the ‘Good Guys'” brief.
As the pandemic accelerates insurers’ efforts to communicate more efficiently and effectively with customers, two-way texting has emerged as the preferred choice of a new generation of customers, who communicate natively via text with everyone — family, friends and brands included. Two-way texting is more popular than chat, but, unlike chat, it raises new issues […]
The average person sends 15 texts per day, and 90% report that they read incoming texts within three minutes. Text is the channel many people — especially younger consumers — use most often to communicate with friends and family. And text can be a great way for insurers to communicate with customers and build relationships. […]
The relationship between the insured and the insurance company isn’t just business — it’s also personal. It’s important for insurance companies to be there when customers need them the most, but, over the past decade, “there” has been redefined, and too many insurance companies haven’t adjusted. See also: 5 Personal Traits of Great Leaders […]
The P&C insurers that will win in our increasingly data-driven market are the companies that embrace the possibilities of technology and are able to own the “micro-moment”: Companies that reach consumers when they are making decisions and forming preferences will be ahead of the curve. Communication technology now makes it possible for insurers to reach […]