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Susanna Gotsch

Susanna Gotsch

Susanna Gotsch is director, industry analyst at CCC Information Services. She has been with CCC since July 1992. Gotsch brings 20-plus years of experience within the automotive claims industry as director, industry analyst.

She has written the Crash Course, CCC’s annual publication on trends affecting collision repair and total loss costs since 1995. This publication has become a key resource for the industry in understanding how broader trends within the economy, new and used vehicle marketplaces and collision industry are affecting auto claim frequency and costs. Gotsch also consults with the development of CCC’s industry-leading data warehouse and reporting products.

Gotsch has presented her research at numerous industry meetings and symposiums. In 2011, Gotsch was awarded the annual industry honorarium Most Influential Women in the Collision Repair Industry established by AkzoNobel Automotive & Aerospace Coatings America (A&AC). She also served on the board for the Women’s Industry Network (WIN) from 2011-2017.

Recent Articles by Susanna Gotsch

Growing Demand for Digital Self-Service

Technology is bringing change to nearly every part of our lives. Platforms like Amazon have created expectations among consumers that they shouldn’t have to send the same information to multiple parties across different methods – digital and mobile technology should make the process seamless and should be personalized. And, companies like Starbucks have innovated their […]

Connect With Susanna Gotsch

  • Innovation & Technology