Shefi Ben Hutta

Shefi Ben Hutta

Shefi Ben Hutta is the founder of, a refreshing blog offering insurance news and media that Millennials can relate to. Originally from Israel, she entered the U.S. insurance space in 2007 and since then has gained experience in online rating models. Her goal is to nudge the industry to move past fear-based marketing by weaving insurance and trending topics into our daily conversations.

Recent Articles by Shefi Ben Hutta

A Word With Shefi: Ashili at Smart Drivinc

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Shashaanka Ashili, founder of Smart Drivinc. To see more of the “A Word With Shefi” series, visit her¬†thought leader profile. To […]

12 Animals That Sell Insurance

Insurance companies, agencies and vendors really like animals. We like them partly because we insure them. But mostly we like them because, in an industry that struggles to translate its core values to tangible brand attributes, a cute and fuzzy or large, strong animal can help convey the right message and generate attention. These 12 […]

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