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Shefi Ben Hutta

Shefi Ben Hutta

Shefi Ben Hutta is the founder of InsuranceEntertainment.com, a refreshing blog offering insurance news and media that Millennials can relate to. Originally from Israel, she entered the U.S. insurance space in 2007 and since then has gained experience in online rating models. Her goal is to nudge the industry to move past fear-based marketing by weaving insurance and trending topics into our daily conversations.

Recent Articles by Shefi Ben Hutta

A Word With Shefi: Inoma at WeSavvy

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Hesus Inoma at WeSavvy. Describe WeSavvy in 50 words or fewer: WeSavvy is a digital insurance platform that gives customers cash back on their insurance […]

A Word With Shefi: Micro Insurance

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with David Dror at Micro Insurance Academy. To see more of the “A Word With Shefi” series, visit her thought leader profile. To subscribe to […]

A Word With Shefi: At Telematic

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Marti Ryan and Tom Yates at Telematic. To see more of the “A Word With Shefi” series, visit her thought leader profile. To subscribe to […]

A Word With Shefi: Isaac Re

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Gokul Sudarsana and Rohit Rajan, the founders of NYC-based startup Isaac Re, to discuss the often forgotten space of reinsurance.  To see more of the “A Word […]

A Word With Shefi: Ashili at Smart Drivinc

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Shashaanka Ashili, founder of Smart Drivinc. To see more of the “A Word With Shefi” series, visit her thought leader profile. To […]

Is ‘Direct’ a Dirty Word for Insurers?

The second-worst-kept secret of the year, after the launch of Google Compare in the U.S., is Berkshire Hathaway announcing its plans to sell insurance directly to business owners over the web. Quelle surprise. I recently spoke with a C-suite exec who told me that “direct” is a dirty word. Perception is reality. In reality, though, […]

A Word With Shefi: David Stegall

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with David Stegall, principal consultant with Risk Consulting & Expert Services, who often serves as an expert witness in insurance litigation. To […]

A Word With Shefi: Applebaum at ISG

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Stephen Applebaum, managing partner, Insurance Solutions Group, and senior adviser at StoneRidge Advisors, who describes the implications of the “torrents of […]

A Word With Shefi: Carbone at Bain

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Matteo Carbone, with Bain Financial Services in Italy, who says the Internet of Things “has introduced more changes than the sector […]

A Word With Shefi: Polyakov at Livegenic

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Alex Polyakov, CEO of Livegenic, which delivers real-time video solutions to help organizations reduce costs, improve customer satisfaction and mitigate risks. […]

A Word With Shefi: Boobier at IBM

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Tony Boobier, the insurance analytics executive for Europe, the Middle East and Africa at IBM, who says, among other things, that […]

A Word With Shefi: Kerridge at Hiscox

This is part of a series of interviews by Shefi Ben Hutta with insurance practitioners who bring an interesting perspective to their work and to the industry as a whole. Here, she speaks with Kevin Kerridge, the head of Hiscox Direct, who says, among other things, that the UK is five years ahead of the […]

#InsuranceMarketing: How to Use Hashtags

The hashtag phenomenon dates back to 2007, when Twitter launched a tool that allowed users to search and share topics by using the # symbol. Since then, the symbol has gone mainstream, and you will commonly find it in other social media sites, such as Instagram and Vine. Insurance companies caught on to the trend […]

5 Innovations in Microinsurance

Earlier this year, a group of eight leading insurers and brokers established a consortium to promote microinsurance ventures in developing countries, unsurprisingly called Microinsurance Venture Incubator (MVI). Together, AIG, Aspen Insurance, XL Catlin, Guy Carpenter, Marsh & McLennan, Hamilton Insurance, Transatlantic Reinsurance and Zurich plan to launch 10 microinsurance ventures over the next 10 years. […]

Bizarro World: Where Buying Can Be Fun

In the Bizarro world of insurance, the product that people buy hoping they never use it is replaced with products that people buy via an interactive and engaging learning experience. Last Wednesday, Google opened its first retail store in London: a pop-up store within a British electronics retailer, called Currys PC World. The Google shop […]

12 Animals That Sell Insurance

Insurance companies, agencies and vendors really like animals. We like them partly because we insure them. But mostly we like them because, in an industry that struggles to translate its core values to tangible brand attributes, a cute and fuzzy or large, strong animal can help convey the right message and generate attention. These 12 […]

If Insurance Invaded Magazine Covers

Insurance is about collectively managing risks of every person, place or thing. Yet, at best, insurance is the evil step sister of Finance, as the latter, while just as intangible, managed to penetrate mainstream via iconic symbols such as Wall Street and the American dollar, and isn’t that the best brand on earth! Anyhow, that’s all about to […]

5 Insurance Novels You Must Read Some Time Over the Summer

With commoditization and disintermediation being the talk of the town, we’d like to remind folks that it’s summer. And summer times are meant for easy breezy romances and page-turner thrillers. So drop a few syllables and pick up a few books; we can promise heated affairs, insurance scams, murder mysteries and exotic dancing. 1. Double Indemnity Author: James […]

What Tim Howard Just Did for Insurance

Tim Howard saved 16 shots during Tuesday’s World Cup match, the most by any goalie in the 50 years for which records have been kept. While he didn’t stop Belgium from winning, he gave America a hero and helped take people’s minds off healthcare coverage and Hobby Lobby. In his rise to superstardom, he took […]

Movies That Make You Wish You Had Insurance

Movies offer a window to another lifetime, another life; sometimes to follow a dream, other times to freeze from horror. Regardless of which emotion you are after, a movie allows you to escape your own world for an hour or two and be part of someone else’s. The following list of movies will make you […]

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