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Robert Meyer

Robert Meyer

Robert Meyer, Frederick H. Ecker/MetLife Insurance Professor of Marketing Robert Meyer is the Frederick H. Ecker/MetLife Insurance Professor of Marketing and codirector, Wharton Risk Management and Decision Processes Center at the Wharton School of the University of Pennsylvania.

His work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research; Journal of Marketing Research; Journal of Risk and Uncertainty; Marketing Science; Management Science; and Risk Analysis.

Recent Articles by Robert Meyer

How to Outfox Our Brains About Risk

Ostriches are often characterized as hapless birds that bury their heads in the sand whenever danger approaches. In fact, they are highly astute escape artists. They use their great speed to overcome their inability to fly. Much in the same way that ostriches are limited in their defensive actions because they cannot fly, we need […]

6 Reasons We Aren’t Prepared for Disasters

When dawn broke on the morning of Sept. 8, 1900, the people of Galveston, Texas, had no inkling of the disaster that was about to befall them. The thickening clouds and rising surf hinted that a storm was on the way, but few were worried. The local Weather Bureau office, for its part, gave no […]

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