Robert Knop, Author at Insurance Thought Leadership



Robert Knop

Robert Knop

Robert Knop is the Founder and CEO of Assist You Today, a consulting company focusing on helping firms meet the needs of their clients and drive sales via social selling.

Previously, Robert was the Assistant Vice President of Integrated Marketing for Pacific Life where he led strategy, digital marketing, social media, social selling, customer experience and analytics.

Before joining Pacific Life, he worked with the Capital Group, evolving their digital communications, and developed and executed successful social media and social selling programs for American Funds. He also spent five years at Countrywide / Bank of America as the Vice President of Digital Marketing and eCommerce leading online B2C mortgage portfolio retention communications for six million customers.

He began his career in consulting, driving profit-generating campaigns for Fortune 500 clients such as Microsoft, Apple, Budget Rent-A-Car and Toyota as well as startups in entertainment and technology, such as eUniverse, assisting on a variety of initiatives, including MySpace.

Robert is a University of Michigan grad, and Michigan native currently living in Orange County, California with his fantastic wife and adorable twin six-year-old sons. He is always happy to talk marketing strategy and social selling to help business achieve their goals and objectives.

Recent Articles by Robert Knop

5 Accelerating Trends in Digital Marketing

I recently attended the Digital Marketing for Financial Services Summit (#DMFSToronto). Digital leaders from Citi, Facebook, Wells Fargo, MetLife, Allstate, Salesforce and more were there talking about what is working, not working and what is coming next within digital marketing for financial services. Five accelerating trends: 1) It’s all about the data. It has ALWAYS been […]

Connect With Robert Knop

  • Innovation & Technology
Do NOT follow this link or you will be banned from the site!