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Rhonda Basler

Rhonda Basler

Rhonda Basler leads the customer engagement team at Hallmark Business Connections, Hallmark’s B2B subsidiary.

Recent Articles by Rhonda Basler

Empathy Transforms Health Insurance

Forrester’s “The U.S. Health Insurers Customer Experience Index, 2018” found that the consumer experience with health insurance companies is among the lowest-ranked in the industry. The cause, according to Forrester: Insurers don’t engage with emotion. Making an empathetic, emotional connection with consumers should be a top priority for health plans that want to differentiate themselves […]

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