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Paul Legutko

Paul Legutko

Paul Legutko is vice president of digital marketing and analytics at Novarica. Legutko has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems.

After spending nine years in digital analytics consulting, Legutko spent five years at Ernst & Young as a senior manager, designing, implementing and executing solutions for the activation of customer data within marketing and business strategy contexts.

Prior to joining Novarica, Legutko led business intelligence at Hill Holliday, an IPG advertising agency, where he focused on market research and analytics for the financial services industry.

He holds a PhD from the University of Michigan and a BA from Harvard University.

Recent Articles by Paul Legutko

The Key to Agency Management Systems

Digital capabilities are more important than ever across all parts of the insurance ecosystem. That includes the world of principals and producers, who rely on agency management systems (AMS) to serve as a workbench for their main activities: selling insurance, managing clients and managing themselves.  While some vendors have slowly expanded the capabilities of their […]

Why Customer Journey Mapping Is Crucial

High-touch brands and industries have led consumers to expect that they can interact with brands whenever they want, however they want. These omni-channel expectations have become especially difficult for insurers, many of whom were already lagging other industries in terms of digital and self-service capabilities.  Every brand touchpoint that insurance carriers offer can serve as […]

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