Patrick Viau

Patrick Viau

Patrick Viau is chief client officer at Breathe Life, a North American insurtech providing a life insurance distribution platform that powers the entire purchasing journey from lead to in-force policy.

As a member of the executive team, Viau works with the marketing, sales, professional services and client success teams to optimize Breathe Life clients’ experience.

Recent Articles by Patrick Viau

False Dilemma Facing Life Insurers

A false dilemma assumes an either/or choice: You are either with me, or you are against me. This kind of thinking typifies life insurance sales, with many insurers looking to digitally transform either their adviser or their direct-to-consumer channel. But does that thinking match the reality of how policies are sold today? Consider the purchasing […]

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  • Life Insurance
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