Ori Ben-Yishai is executive vice president and chief marketing officer, North America personal risk services, at Chubb. He oversees marketing and client experience for the personal lines property and casualty business that serves affluent and successful clients in the U.S. and Canada.
His responsibilities include developing client segmentation, implementing integrated, digital and multichannel marketing and communications strategies to clients, agents and brokers, transforming client experience and driving growth through alternative distribution channels, such as centers of influence.
There’s no better time than the present to shed light on an integral, yet commonly overlooked, aspect of financial planning: property and casualty (P&C) insurance needs. New data from Chubb and Oliver Wyman finds that just 28% of financial advisers address their clients’ P&C insurance needs—leaving clients exposed to significant gaps in coverage and potential […]
It’s no secret that digital advancements have fundamentally changed the way consumers shop. The steps that a prospect takes from the first point of contact to making a purchasing decision have altered dramatically—potential buyers now visit websites and social media networks, considering all positive and negative reviews, before deciding to buy. In fact, according to […]