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Onno Bloemers

Onno Bloemers

Onno Bloemers is one of the founding partners at First Day Advisory Group. He has longstanding experience in delivering organizational change and scalable innovation in complex environments.

Over the last decade, his key driver has been to improve the way we manage our daily safety and risks. This ambition affects the value chains relating to safety, personal risk management and insurance. Bloemers is a strong advocate of the idea that the future of insurance lies in a shift from managing policies toward managing risks, augmenting traditional insurance-only solutions with new technologies and services improving safety and customer relevance.

He works with leading insurers, technology providers and insurtech startups to turn home and mobility safety concepts into reality.

He is the author of several publications on insurance innovation and a regular speaker on seminars.

Recent Articles by Onno Bloemers

Future of Insurance Is… Not Insurance

The classical insurance business model has been successful for a long time but does not stack up to modern standards. Nowadays, just a policy no longer provides the best solution for managing risks. Why wait until something happens, when the technology and data are available to actually reduce the chance or impact of an unforeseen […]

‘It’s Life, Jim, but Not as We Know It’ (Part 3)

The article below has been based on a keynote presentation delivered at the Euro Events Life Insurance & Pensions Conference in Amsterdam on Nov. 16, 2017. This is part 3. The previous parts can be found here and here. Summary of Parts 1 and 2 In the previous parts, we discussed that customers do not […]

‘It’s Life, Jim, but Not As We Know It’ (Part 2)

The article below has been based on a keynote presentation delivered at the Euro Events Life Insurance and Pensions Conference in Amsterdam on Nov. 16 2017. This is part 2. Part 1 can be found here. Summary of Part 1 Most customers do not buy insurance because they like it. They buy it because they […]

‘It’s Life, Jim, but Not as We Know It’

The article below has been based on a keynote presentation delivered at the Euro Events Life Insurance & Pensions Conference in Amsterdam on Nov. 16, 2017. The title for this article has been chosen for a number of reasons. It’s meant to be a mildly funny reference to the original Star Trek TV series, about […]

What Maslow Means for Keeping Customers

Explaining customer needs through the theory of Maslow is common practice. Marketers often apply the principles to attract new customers. However, if you fail to continue to do this once you have attracted a customer, your ability to retain her will be compromised. In this article, the authors suggest an approach that takes into account […]

2017: A Journey Toward Self-Disruption

Last year, an EIOPA stress test revealed that a large portion of European insurers remain vulnerable for one or both of the tested scenarios. At the same time, insurers continue to struggle with a constant shift in customer expectations. We are all used to seamlessly working digitally in more and more aspects of our lives, […]

Connect With Onno Bloemers

  • Innovation & Technology
  • Leadership
  • Life Insurance