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Nazli Yuzak

Nazli Yuzak

Nazli Yuzak has been the director of digital strategy and optimization at iQuanti for more than a year.

As the head of CRO practice at iQuanti, she leads the designing digital growth strategies for Fortune 500 companies by leveraging latest conversion rate optimization (CRO) solutions, including mobile testing, A/B & MVT testing, journey testing, targeting and personalization. Her responsibilities include: developing strategies for potential new clients to demonstrate how CRO can help them accomplish their digital marketing goals and working across account, engagement and CRO teams to ensure high-quality delivery to their existing clients.

Yuzak is a digitally grown, growth-focused, modern marketer. She invests most of her time in analyzing data, identifying trends, developing future-forward ideas and growth strategies and defining execution plans. At the same time, she’s also thinking of creating operational efficiency, cross-functional collaboration and development opportunities for her team. She’s passionate about what she does and brings to the table a relentless energy to change and improve things in the environments she works in.

Her digital marketing/ecommerce experience spans more than 10 years and covers lead generation and revenue focus in various .com projects in industries such as education and technology (B2C and B2B.)

Recent Articles by Nazli Yuzak

How to Drive More Quotes

Like a stool that is most stable when it’s on three legs, driving business results from digital customer experience stands on traffic, engagement, and conversion activities. When the three are done in conjunction with one another, you’ll see the strongest results. Traffic-driving activities through organic and paid efforts, and establishing content marketing strategies to ensure […]

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