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Monique Hesseling

Monique Hesseling

Monique Hesseling is a partner at Strategy Meets Action, focused on developing effective roadmaps and helping companies expand their business opportunities. Recognized internationally for her knowledge and expertise, she is assisting SMA customers across the insurance ecosystem with strategies and implementations — helping them to support business growth and operational efficiencies by applying technology and analytics. Drawing on her international experience, Monique brings actionable ideas, guiding insurers and solution providers on their transformation and innovation journeys.

With more than 25 years of experience in the insurance industry, Monique has held senior leadership positions in marketing, product development, sales, operations, R&D and business intelligence for companies such as ACE Group, Zurich Insurance Group, ACORD and Mutual of Omaha. She has worked with insurers in the USA, Europe and around the globe.

Throughout her career, Monique has helped companies profitably grow their businesses based on data insights and analytics. She has worked on numerous BI initiatives, data warehousing, customer insight efforts, market segmentation and product development projects. Her success in assisting in global development and expansion planning is widely recognized. She draws on her global experience when applying her expertise in different markets.

Monique is a Dutch citizen and a permanent resident of the U.S. She holds a bachelor’s degree from Nyenrode University in the Netherlands, studied organizational psychology at the University of Leiden and holds a master’s in applied science in environmental policy and management from the University of Denver.

Monique is an active volunteer and participant in industry efforts around the world, and she is a frequent speaker at insurance events worldwide.

Recent Articles by Monique Hesseling

How to Insure the Sharing Economy

During the snowstorm that hit the East Coast in January, I took some time to clean up my office and read reasonably current newspapers and trade magazines. I quickly identified many opportunities for new insurance products, mostly around shared assets. For example, an article on Millennials and the sharing economy explained that (primarily young) people […]

Moving Closer to the ‘Smart City’

Judging by the reported 11,000 attendees at the Smart City Expo World Congress in Barcelona, representing companies and cities from around the world, there is great interest in governance, mobility, society, sustainability and technology. The trade show was very crowded even with sunny Barcelona beckoning with a perfect 71 degress Fahrenheit. The event gave me […]

Telematics: Because Accidents Happen

As I researched recent developments in the telematics space, I thought of the wise words of an unknown car driver: “The worst fault of a car driver is his belief that he has none.” Whenever I speak to a group on telematics, I ask the audience, “Who considers themselves to be a better than average […]

Maturing Use of Mobile in Insurance

“Can you hear me now?” The use of mobile technology is indeed maturing in the insurance industry! Recent SMA research shows that, over the last year, insurers have increasingly invested in developing digital strategies. Most intend to migrate, over time, to a comprehensive digital insurer approach. Some others pick a specific area to work on, […]

Is Price Optimization Really an Evil Idea?

There seems to be a lot of misperception about what price optimization really is, largely driven by publicized assumptions that it will only serve the best interests of the company and hurt the consumer. Basically, price optimization boils down to applying analytics to available information to develop more quantitative and targeted pricing policies and processes. […]

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