Mike McCormick is CMO and senior vice president at California Casualty, an auto insurance provider for educators, law enforcement officers, nurses and firefighters. A seasoned marketing and sales executive, McCormick has presented at Salesforce’s annual Dreamforce conference and has spoken on BrightTALK and SalesforceLIVE.
It seems like you can’t watch television for 10 minutes these days without hearing a sneaky gecko, a suit-clad man named Mayhem or Progressive’s Flo pushing insurance. Insurance ads like GEICO’s bring some humor to your between-show times, and they’re definitely better than those psoriasis medication ads. But what’s not so funny is that policyholders […]