Michele Arnese, Author at Insurance Thought Leadership




Michele Arnese

Michele Arnese

Michele Arnese is CEO and founder of amp sound branding.

Recent Articles by Michele Arnese

Why Insurers Will Turn to Sonic Branding

What makes a consumer choose a particular insurance product? The scope of the policy will certainly be important; the price, the recognizability of the brand and its perceived reputation will be factors, too. How findable a policy is, how it compares with rivals, how easy it is to purchase. All of these issues will matter. […]

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