Michael Schrage is a research fellow at MIT Sloan School’s Initiative on the Digital Economy. He researches, teaches and does advisory work on how digital experimentation, machine learning and network effects shape human capital investment.
He’s the author of “The Innovator’s Hypothesis” [MIT 2014], “Who Do You Want Your Customers to Become?” [Harvard Business Review Press 2012] and several other books on innovation and design.
More than a half century ago, Ted Levitt transformed the strategic marketing agenda by asking a seemingly simple question. In his classic Harvard Business Review article “Marketing Myopia,” Levitt declared that truly effective executives needed the courage, creativity and self-discipline to answer, “What business are we really in?” Were railroads, he asked, in the railroad […]