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Michael Jans

Michael Jans

Michael Jans is the CEO & founder of Agency Revolution, a marketing automation service for independent insurance agents & brokers. His work has been featured in Independent Agent Magazine, The Professional Agent, Rough Notes, American Agent & Broker, The Canadian Underwriter and more.

Jans has created, or consulted on marketing campaigns for 213 different insurance niches. He has coached, trained and consulted with more than 11,000 agency principals over the last 20 years and is a popular speaker at industry events. He is the author of over 50 books and courses on organic growth for insurance agencies, including The P&C Marketing Bible, The CSR Money Bible, The Agents Road Map, The Agency Survival Handbook, Marketing Automation: Your Competitive Edge in a Fast Changing Industry and more.

Recent Articles by Michael Jans

Why to Never Sell Based on Price

What do most businesses do when competitors steal their customers? Copy them. That’s the natural, logical tendency. If competitors have a new killer feature, we copy it. If they have a new killer marketing message, we copy it. If they have new killer sales system, we copy it. Sooner or later, we all start looking the […]

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