Matt Battersby

Matt Battersby

Matt Battersby is vice president and chief behavioral scientist at RGA. Based in London, he is responsible for the effective development and deployment of behavioral science-informed models for RGA and for its clients for use in underwriting, claims, risk management and customer engagement.

Prior to joining RGA, Battersby was with the communications firm Hill+Knowlton Strategies for more than a decade. Most recently, he was managing director and head of the behavioral science team, working with a wide range of organizations to implement behavior change strategies to help meet diverse business goals such as increasing sales, improving customer engagement and encouraging healthier lifestyles. While there, he also developed the Smarter behavioral communications model for analyzing and influencing audience behavior.

Battersby has a master of science (MSc) in behavioral science from the London School of Economics and a bachelor of science (BSc) in economics and philosophy from the University of Bristol.

Recent Articles by Matt Battersby

Will COVID-19 Spur Life Insurance Sales?

As the pandemic began to sweep across the world, reports of people panic-buying life insurance appeared in the media. RGA reviewed the available data to determine if a COVID-19-inspired spike in sales is in fact taking place and to consider whether the current crisis could prove to be the tipping point for a new era […]

Role of Persuasion: How to Sell ‘Sprouts’

Digital transformation is at the top of most carriers’ agendas. But as life insurance sales move from the adviser to online channels, are we forgetting the science of persuasion? It is easy to sell candy. Candy tastes nice. It is full of sugar that our body craves, and we have to use our willpower to […]

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