Martyn R. Lewis is an acclaimed business professional with a vast background in all aspects of revenue generation. He consults globally with Fortune 500 companies across 44 countries, in 17 languages, and his work has affected over 85,000 sales professionals.
His signature theory, the decoding of the Buying Journey DNA, forms the basis of his new book, “How Customers Buy…& Why They Don’t.”
The following is an excerpt from, “How Customers Buy, & Why They Don’t: Mapping & Managing the Buying Journey DNA.” I can assure you that this is not another sales process book. It is rather a book of uncovering and decoding an enigma that plagues too many commercial organizations. It introduces a concept I have […]