Mark Scott, Author at Insurance Thought Leadership



Mark Scott

Mark Scott

Mark Scott is chief marketing officer at Apixio. He has almost two decades of healthcare marketing and communications experience. He has overhauled and launched the global brands of two multibillion-dollar public companies: medical technology maker CareFusion and diagnostic device company Alere.

He previously worked at Masimo, where he launched the patient safety movement, which helped bring national attention to the issues of patient safety and garnered keynote speakers such as President Bill Clinton.

Scott’s deep experience covers the complete marketing spectrum, including product marketing, launch activations, brand development, product positioning and messaging, packaging and labeling, public relations, content marketing, website development and crisis communications.

Scott’s thought leadership on health technology and marketing has been published in Dataconomy, Healthcare Risk Management Review and Harvard Business Review.

Scott earned a BA and MA in political science, international political economy, from the University of Western Ontario.

Recent Articles by Mark Scott

How AI Can Solve Prior Authorization

Prior authorization is the “single highest cost for the healthcare industry” in the U.S., totaling some $767 million a year, according to the CAQH index.  Physicians spend nearly two full business days per week on prior authorization requests, and payers devote thousands of manhours reviewing and approving them in an antiquated, manual process involving phone […]

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  • Healthcare
  • Innovation & Technology
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