Mark Schaefer, Author at Insurance Thought Leadership



Mark Schaefer

Mark Schaefer

Mark W. Schaefer is a globally recognized blogger, speaker, educator, business consultant and author who blogs at {grow} — one of the top marketing blogs in the world. Schaefer has worked in global sales, PR and marketing positions for nearly 30 years and now provides consulting services as executive director of Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops, and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, the U.S. Air Force and the UK government.

Schaefer has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of four best-selling marketing books: Social Media Explained, Return on Influence, Born to Blog, and The Tao of Twitter, the best-selling book on Twitter in the world. Return on Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. His books have been translated into 12 languages and can be found in more than 600 libraries worldwide.

Schaefer is the co-host of the Marketing Companion, one of the top 10 marketing podcasts on iTunes. In 2014, Schaefer was the seventh-most mentioned person by CMOs on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on social selling by Forbes. His blog is in the top 1% of blogs in the world, based on number of reader comments. In 2015 he was named as the No. 2 blogger in the world by Social Media Examiner and was named No. 1 on a list compiled by Buffer. He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs and the Institute for International and European Affairs (an EU think tank). Schaefer has lectured at Oxford University, Carnegie Mellon University, Princeton and many other prestigious institutions.

Schaefer is a popular and entertaining commentator and has appeared on many national television shows and in periodicals including the Wall Street Journal, Wired, the New York Times, National Public Radio, CNBC and the CBS News.

Recent Articles by Mark Schaefer

Should Social Media Have a Place?

This is a question that seems to pop up a lot: Is there a place for social media in a “boring” business like insurance, plumbing or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really […]

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