Mark Herbert, Author at Insurance Thought Leadership



Mark Herbert

Mark Herbert

Mark Herbert is president and CEO of Incentive Solutions (

He has more than 30 years of experience overseeing business operations within the incentives industry, including managing $60 million of incentive travel programs.

He spearheads the development of the most innovative channel incentive technology to optimize the planning and fulfillment of incentive programs and meetings.

Incentive Solutions manages more than 220 programs, many of which are in the insurance industry.

Recent Articles by Mark Herbert

Gamification: Key to Engaging Sales Force

Incentive programs can be an integral part of directing your sales team’s focus toward company goals. The concept of incentives is pretty simple: Offer rewards for desired actions, and those desired actions will be repeated more frequently. However, in application, things aren’t quite so simple. For the relationship between action and reward to be established […]

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