Lynda Brendish is a contributor for Forbes Insights, who has written extensively about location intelligence, customer engagement, insurance and data and analytics. In addition to her work with Forbes Insights, her writing has also appeared in a number of other publications, including The Guardian, LA Times, LA Weekly, Marie Claire Australia and Delta Sky magazine.
Insurers stake their businesses on their ability to accurately price risk when writing policies. For some, faith in their pricing is a point of pride. Take Progressive. The auto insurer is so confident in the accuracy of its pricing that it facilitates comparison shopping for potential customers—making the bet it can afford to lose a […]