Louis Cipriano, Author at Insurance Thought Leadership

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Louis Cipriano

Louis Cipriano

Louis Cipriano is a strategic partnerships manager at Jornaya, where he oversees a publisher and partner network with more than 1,000 companies. In previous roles, Cipriano helped Jornaya clients improve customer acquisition, customer retention and compliance efforts.

Recent Articles by Louis Cipriano

Shortening the Conversion Cycle

Better data means better leads for any business. But for insurance businesses, the right data can illuminate consumer behavior patterns that mean the difference between sinking and swimming. Rather than selling commodities, insurance companies must reach prospects who are on a unique shopping journey related to a major purchase or decision: a home, a vehicle, […]

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