Lou Brothers is a senior manager in West Monroe Partners’ Insurance practice, based in New York City. He has more than 13 years of business consulting and deep technology experience in the insurance and financial services industries.
Insurance carriers looking to better market and manage risks should use social media as a rich component of a robust analytics platform. By augmenting existing big data projects with social media feeds, carriers can identify key information about their insureds that would otherwise be difficult to gather in a timely manner. Social media data analytics […]