Justin Champion

Justin Champion

Justin Champion is the author of “Inbound Content: A Step-by-Step Guide to Doing Content Marketing the Inbound Way.” He has been a digital marketer for nine years, working with clients like Majestic Athletic, Wrangler Jeans and Pendleton Whisky. He has always enjoyed building brands that consumers can relate to by creating compelling content.

He now works as HubSpot Academy’s content marketing professor, which has brought this passion full circle, because he is now able to teach anyone how to grow a successful business through content marketing best practices. Champion is the creator of HubSpot Academy’s content marketing certification, which is a globally recognized course.

Champion is a digital nomad — a full-time remote worker who lives and works from the road in his Airstream and DIYed truck camper. His book was written during Champion’s 2017 U.S. inbound content workshop roadshow. Follow him and his journeys at

Recent Articles by Justin Champion

Is Your Business Telling the Right Story?

You know you have a great product or service. And you may have lots of facts and figures and benefits to back up why you’re the best. But just throwing data at potential customers (even if it’s truly impressive data) won’t move them to buy. People don’t respond to logic. They respond to emotion. That’s […]

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