Judy Delarosa, Author at Insurance Thought Leadership




Judy Delarosa

Judy Delarosa

Judy Delarosa is known for her insights on digital experience for insurance. She consults with insurers on forward-thinking digital capabilities around agent portals, policyholder self-service, company websites, e-commerce and agent/carrier capabilities. Delarosa’s expertise is in user experience, customer journey mapping and strategizing for success in the digital age. Delarosa works with insurers on their digital strategies, plans and technology decisions.

Before joining SMA in 2017, Delarosa spent her career at Chubb in various roles in IT and business. Her last key role at Chubb was VP, digital manager, North American commercial insurance, with responsibility for the development and execution of digital strategy, platforms, and omni-channel solutions. She also managed Chubb’s industry, agent and vendor relations, including Augie, ACORD and ACT, where she co-chaired the customer experience and strategic future issues workgroups. Delarosa is an ongoing advocate for agent/carrier relationships, connectivity and advancing automation.

Recent Articles by Judy Delarosa

Can CX Be a Stand-Alone Discipline?

Let’s say you’ve appointed a head of customer experience, who is part of your senior management team. You have a customer experience practice. This might be a small team of a few people, or it might be a larger division or department within your organization. And you’ve implemented practices and procedures driven by customer experience. […]

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