Joel Baker has devoted his career to the insurance industry, gaining expertise as one of Canada’s leading authorities on insurance industry analytics. In 2004, he founded MSA Research, the analytical research and financial publishing firm entrusted to provide independent, accurate research and analysis to all those who have a stake in the Canadian insurance industry. MSA’s clients include the overwhelming majority of Canada’s insurers, reinsurers, brokers, reinsurance brokerages, risk managers, industry associations, regulators, investment bankers and equity analysts.
Baker began his career in the insurance industry with Sun Alliance Insurance Co. of Canada, now part of RSA Canada. In 1994, recognition of his analytical capabilities resulted in him being offered the position of general manager with the Canadian rating agency, TRAC Insurance Services, which he led until 1999. When the company was acquired by A.M. Best, he led A.M. Best Canada for four more years and was heavily involved in the rating process of property and casualty insurers, as well as life insurance companies.
Baker’s depth of understanding of the Canadian insurance industry makes him frequently called on to comment on industry results. He is often quoted on his unique perspective of the industry. It was his commitment to the industry that prompted him to create a forum in which all of Canada’s insurance leaders could unite to share ideas, insights and initiatives that would strengthen the country’s property and casualty insurance industry. In 2007, he launched the National Insurance Conference of Canada (NICC), which has quickly become the Canadian P&C industry’s pre-eminent leadership forum. The 12th NICC will be held at the Hilton Lac Leamy in Gatineau-Ottawa, QC from Oct. 10-12, 2018.
Additionally, in 2014, Baker founded Catastrophe Indices and Quantification (CatIQ), delivering detailed analytical and meteorological information on Canadian natural and man-made catastrophes. Through its online subscription-based application, CatIQ combines comprehensive insured loss indices and other related information to better serve the risk management needs of the insurance and reinsurance industries. CatIQ’s fifth annual CatIQ Connect conference will take place at the Metro Toronto Convention Centre, Feb. 4-6, 2019.