Jeff Piotrowski is the senior director of insurance at Jornaya, a data-as-a-service platform that delivers consumer journey insights to major life purchase marketers.
Piotrowski’s experience in lead generation and data analytics has afforded him unique opportunities to work alongside marketing experts and executives at some of the largest brands in the country. For the last five years, Piotrowski has managed Jornaya’s relationships with strategic clients and partners across P&C, life and health insurance.
He has spoken at numerous industry events and has directed multiple research studies into the consumer buying journey in insurance.
He holds a BS in finance from Pennsylvania State University.
As consumers shop more online for insurance, research on their shopping journeys can be used to ensure they’re more engaged and more likely to convert. Jornaya and iptiQ by Swiss Re partnered to research how comparison shopping correlates to life insurance applications and policy issuance and to understand how these shopping behaviors vary by consumer […]
As insurance carriers and agencies continue to adjust to new ways of working due to COVID-19, we are working with them to better understand the challenges and opportunities they are facing, including how: consumer behavior is trending; advertising is changing; carrier and agent personnel are distributed; digital capabilities are doing more of the heavy lifting; […]
You’ve probably heard the statistics about why Medicare is the largest growth market in insurance: 10,000 people turn 65 every day. In fact, by 2030, one in five U.S. residents will have reached retirement age, and, for the first time ever, adults 65-plus will outnumber children. Considering that over 90% of Medicare enrollees have some form of […]