Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies, including 31 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s and Dole.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list and a runaway #1 Amazon best seller. Baer speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more useful.
His Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and is visited by more than 200,000 marketers each month. He also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
A fixture in social media, Baer draws attention to interesting and useful articles, videos, blog posts and events via his following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. He is also an active venture capitalist and is an investor or adviser to more than a dozen early-stage technology and social media companies.
Convince & Convert is the fifth multimillion-dollar company he has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
Befitting his roots in Arizona, he is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. Baer lives in the idyllic college town of Bloomington, IN, with his wife and children.